Healthcare marketing is no longer just about rankings and traffic. It is about making your brand understandable to both people and AI.
In this episode, Bryan Cush, Co-Founder and President of Tidal Health Group, discusses why structured data and schema are critical in an era of chat-based search, AI agents, and more informed healthcare consumers. He shares how his personal experience managing his mother’s chronic conditions drew him into healthcare marketing. Bryan explains how his team helps provider groups organize information to improve discoverability, build trust, and drive conversions. He also explores why healthcare brands must move beyond traditional SEO and how better data structure connects marketing more directly to revenue and operational performance.
Tune in and learn how healthcare organizations can stay visible, relevant, and conversion-ready in an AI-first search environment.
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