Bringing a breakthrough medical device to market takes more than strong science. It requires trust, education, evidence, and a clear understanding of how patients and physicians make decisions.
In this episode of Healthcare Marketing Executive, Ankit Shah, Vice President of Marketing at SetPoint Medical, discusses what it takes to commercialize innovative medical technologies in today's complex healthcare environment. Drawing on his experience in medtech, commercialization, portfolio strategy, physician education, and product launches, Ankit shares how companies can turn promising innovations into meaningful adoption. The conversation highlights the importance of building credibility with clinicians, educating stakeholders about new categories of care, and developing messaging that supports market growth. Ankit also explores SetPoint Medical's work in neuroimmune modulation and how device-based therapies are creating new possibilities for patients with chronic autoimmune conditions.
Tune in to this episode to learn how medtech leaders can bring new solutions to market by combining clinical evidence, strategic communication, and a deep understanding of the customer journey.
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