We surveyed 861 marketing and PR professionals with Health Podcast Library, and one number explains everything wrong with branded podcasting right now: 45.8% of companies without a show say the reason isn't budget or talent, it's that they don't believe podcasts work. In this 60-second breakdown, Saul Marquez explains why the skeptics aren't wrong, they're just responding to evidence that doesn't exist, and what medtech and healthtech GTM leaders should do about it this week.
Read the full newsletter for the complete breakdown, including the three moves for teams already running a show and the three for teams thinking about starting one: https://www.linkedin.com/pulse/downloads-vanity-contacts-contracts-sanity-saul-w-marquez-nglve/
Full report: Podcasts as a Marketing Powerhouse, Strategies, Impact and Future Outlook 2026 → outcomesrocket.com/insights/podcasts-as-a-marketing-powerhouse-strategies-impact-and-future-outlook-2026
Want the playbook we use: outcomesrocket.com/podcast-powered-growth