PR is not just a brand awareness activity in healthcare. It should be built around the buyers you want to reach.
In this episode of Healthcare Marketing Executive, Saul Marquez, CEO at Outcomes Rocket, shared a crucial mindset shift for medtech and health tech leaders who only activate PR for funding rounds or product launches. He explains that this traditional approach misses a massive opportunity to use PR as a direct go-to-market lever that engages healthcare buyers long before a sales conversation even begins. To maximize impact, Saul breaks down why brands should stop planning media coverage around an internal news calendar and start anchoring it directly to their Ideal Customer Profile (ICP). Ultimately, knowing which target accounts are reading, what conversations they care about, and where a team can credibly add value lays the foundation for a highly effective PR strategy.
Tune in, then read the full article below to learn how healthcare brands can use PR as an ICP play, not just a comms approach.
Resources:
- Follow and connect with Saul Marquez on LinkedIn.
- Follow Outcomes Rocket on LinkedIn and explore their website.
- Visit the Healthcare Marketing Executive website!
- Read the complete blog: https://www.linkedin.com/pulse/pr-gtm-lever-most-healthtech-medtech-companies-treat-like-marquez-zw4rc/?trackingId=zVC%2BAL9USkqjy%2F1aM1%2BINQ%3D%3D