Healthcare marketing is not just about visibility. It is about trust, language, timing, and understanding the realities of the people receiving the message.
In this episode of Healthcare Marketing Executive, Kate Karlsson, Founder and CEO of Systole Media, explains why healthcare marketing requires a fundamentally different approach than marketing in other industries. Drawing on her experience as both an ICU nurse and healthcare communications leader, she shares why understanding clinicians, patients, and the realities of care is essential for building credibility and creating messages that resonate. Kate also discusses why PR success should be measured by reaching the right audience with the right message, not just by impressions or clicks. The conversation also explores the value of involving end users in product development, using authentic clinician language, and elevating nurses' voices through her Nurses to the Mic initiative.
Tune in to this episode to learn how healthcare marketers can build trust by speaking the right language, listening to end users, and communicating with more honesty and intention.
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