Health practitioners spend their working day as the expert in the room, and marketing that forgets that tends to bounce off.
In this episode, Damien Adler, psychologist and co-founder of Zanda, talks about what 16 years of building practice management software taught him about marketing to health practice owners and practitioners. Aggressive sales tactics fall flat with people who are used to holding the expertise. The content that lands speaks to the destination rather than the feature list. Damien is candid about the campaigns that flopped, why he treats each one as an experiment, and how listening to customers shaped Zanda’s product and its growth across Australia, the UK, Europe, and North America.
Tune in and hear what earns a practitioner’s attention!
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