The biggest performance unlock in medtech marketing comes from building a smarter data strategy, not just running more campaigns.
In this episode, Aaron Burnett, CEO of Wheelhouse DMG, joins Saul live from DeviceTalks Boston to discuss how privacy-first digital marketing is evolving in medtech and healthcare. Aaron shares how regulatory maturity, first-party data, and better measurement are helping organizations improve marketing performance while staying compliant. He explains how medtech companies can go beyond basic analytics and third-party data by focusing on key moments in the patient or user journey, like new customer sign-ups, patient appointments, and lifetime value. Aaron also talks about how building long-term trust with clients leads to better data, deeper insights, and stronger business results.
Tune in and learn how medtech marketers can use first-party data, strategy, and measurement to drive better performance in a privacy-first world!
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