In healthcare marketing, the brands that stand out are the ones that still feel human.
In this episode, Jakub Grajcar, Head of Marketing at Talkie.ai, shares why personality, connection, and authenticity matter more than ever in an AI-driven world. He talks about his journey from software and agency work into healthcare marketing, how Talkie.ai is helping medical practices reduce front-desk overload with AI medical receptionists, and why marketers need to balance new tools with real human communication. Jakub also discusses the growing expectation for marketers to do more with less, the importance of upskilling with AI instead of resisting it, and how podcasts and conferences can open doors in relationship-driven healthcare markets.
Tune in and learn how to stay human, adaptable, and effective as healthcare marketing continues to evolve.
Resources:
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Follow and connect with Jakub Grajkar on LinkedIn.
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Listen to the Scaling Practice Management podcast here.
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Visit the Healthcare Marketing Executive website!
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Explore the Outcomes Rocket website!