AI-driven symptom checkers are here, and they offer personalized healthcare guidance for patients.
In this episode, Saul Marquez interviews the co-founder and co-CEO of Ubie, Kota Kubo, a healthcare AI company offering AI-based services to patients, providers, and pharmaceutical companies. Ubie's platform serves patients by offering a symptom checker and treatment suggestions, enhances providers' efficiency through automated clinical records and disease recommendations, and facilitates pharmaceutical companies with targeted promotion opportunities and access to patient data. Kota delves into the motivation behind launching Ubie, drawn from personal encounters with healthcare accessibility challenges and the burgeoning AI advancements. He also explains how, with a 2 million user base, Ubie specializes in enhancing disease prediction accuracy, particularly for rare and specialty diseases, using statistical methods, reinforcement learning, and generative AI, offering crucial insights to pharmaceutical marketers on patient engagement.
Tune in and learn how Ubie's AI technology is revolutionizing healthcare access and engagement for patients, providers, and pharmaceutical companies alike!
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[00:00:03] Hey, everyone. Welcome back to the Outcomes Rocket. Saul Marquez here. And today I have
[00:00:07] the privilege of having Kota Kubo with us. He is the co-founder and co-CEO at Yubi.
[00:00:14] Koba graduated from the University of Tokyo Graduate School of Engineering in 2013,
[00:00:20] enrolled at the University of Tokyo. He began researching and developing software and algorithms
[00:00:26] to simulate the relationship between doctors, symptoms and disease names. He has a wide
[00:00:32] experience having worked at M3 Corporation and having worked on a variety of software and web
[00:00:38] tools. I'm excited to really help him cover what they're doing at Yubi here on this podcast today.
[00:00:43] So Kota, thanks for joining me. Kota Kubo Yeah, thanks for having me.
[00:00:46] Steve Adubato Absolutely. And so look,
[00:00:48] let's get to it. Kota, tell us about Yubi. What are you guys up to? And tell us about you. What
[00:00:53] got you into healthcare? Kota Kubo Sure. So Yubi is now providing their AI service
[00:00:57] and for the patients and providers and pharmaceutical companies as well. For the
[00:01:02] patient, we provide an AI-based symptom checker. That symptom checker asks about some sort of the
[00:01:09] symptomatic question like a headache or stomachache and cough. And after that, the AI
[00:01:13] suggests the disease name and also the providers and sometimes a treatment way, especially new
[00:01:19] treatment for the rare disease and the specialty disease. And for the provider side, we're using
[00:01:25] the same AI as to the consumers one. And with that service, we improve their doctor's work
[00:01:32] efficiency by making their clinical record automatically. Because before the medical
[00:01:38] interview, the patients go through our AI symptom checker like an intake home so that the AI
[00:01:44] generates a summary of the patient's condition so that doctors can get to know the patient's
[00:01:49] condition immediately. And also at the same time, they can get a medical record and AI suggests
[00:01:56] a disease to the doctors so that we can get training data from doctors at the same moment.
[00:02:02] And for the pharmaceutical companies within that platform, sometimes the pharmaceutical companies
[00:02:07] get the problem of delivering the information, especially for the specialty and the rare
[00:02:12] disease patients because they are not sometimes misdiagnosed and they cannot reach their
[00:02:18] appropriate providers. So that we actually guide the patient to the appropriate medication
[00:02:25] that they can increase and increase their amount of the prescription appropriately. And for me,
[00:02:30] so basically as you said, I was their software and AI engineer. And at that time, I started
[00:02:37] the research of the disease prediction and why I started this services. Actually, when I was
[00:02:46] a university student, I was poor because my father was a go bankrupt. So that's how, yeah.
[00:02:54] At that time, I was poor but I was not so healthy so that I easily went to see a doctor. But sometimes
[00:03:02] and I felt the pain point of the just the cost of the doctor visit, even though in Japan,
[00:03:08] it is not expensive to see a doctor compared to the other countries. But it's still a big pain for
[00:03:14] me. But I was scared of having the serious disease and they just about with, I went to see a doctor
[00:03:21] very easily. Even if they eat a cough, just a cough or just a cold, just flu. So that, but I realized
[00:03:29] it is sometimes not necessary. And the drugs that doctor gave me was actually the same as the
[00:03:35] OTC drugs. And I realized that at that time also there was a deep learning AI boom. So that's,
[00:03:42] I just come up with the idea to combine the AI to solve that problem, just guide the people to
[00:03:48] the appropriate medical care. With that service, we can save the time of the medical appointment
[00:03:55] and the authority because we can save the doctor's resource as well.
[00:03:58] Ricky No, that's really, thank you for sharing that story. And thanks for sharing more about
[00:04:03] the different indications that that the technology could help with patients, providers,
[00:04:09] pharmaceutical companies. And really, as you think about everybody listening today,
[00:04:14] who would you want to focus on? Who would you say right now is your, while you can help all three,
[00:04:21] who would you say is your main one that you want to be able to help the most with what you could
[00:04:25] offer today? Yes. The most priority of our business is of course the patients and the,
[00:04:33] we're improving the error, disease prediction accuracy. So we are focused on the accuracy,
[00:04:39] especially for the patient with the rare and special disease. Even though there are a lot
[00:04:45] of information in the web, but sometimes for the patient too, it's very difficult to recognize
[00:04:51] their serious disease, rare and speciality disease because it's not typical for them.
[00:04:56] So that's their easily misunderstand. So that's their, it's huge gap. So that's we
[00:05:02] guide them to the appropriate care. Got it. Thank you for that. And there's certainly a lot of
[00:05:08] promise to technologies like these with the use of AI. One thing that keeps coming up, Kota,
[00:05:15] is really, as we get more AI into healthcare, the type of AI being used. So is this NLP? Are you
[00:05:23] using Gen AI? Is it a subset of a different type of AI? Do you care to expand on that?
[00:05:29] Yeah. Great question. So the, basically we use their more like a statistic way of using the
[00:05:35] Bayesian network. And after that, we started to use the reinforcement learning. So it's a more
[00:05:41] like a machine learning way. And recently we combined their generative AI technology as well.
[00:05:47] So that's, it's a very mixed one. One of our competitive advantage is getting the real
[00:05:53] clinical data since we have the huge platform of their provider size. We have the partner with
[00:06:00] more than 1700 Japanese medical organizations and they gave us a lot of data including the
[00:06:08] diagnosis. So that's where we can refine our AI with that data. Thank you for that, Kota. Folks,
[00:06:14] there's huge promise in what UB is doing for all of the stakeholders that Kota mentioned. I know
[00:06:20] we're almost out of time here, Kota. Today was just like a nice preview to your business, to you
[00:06:25] and the great things that you're up to. What call to action would you leave our listeners with? And
[00:06:30] where can our listeners and viewers learn more? The U.S. business from the end of the 2022,
[00:06:37] and at that time we launched our service for the patient and the user base is now 2 million.
[00:06:44] And with that platform, we are providing the promotion service with the pharmaceutical
[00:06:50] companies. So what differentiates us from the other promotion world is we are just providing
[00:06:58] of course, the patient access, especially for the speciality disease and rare disease. But at the
[00:07:03] same time, we provide evidence of whether the encouraged patients go to see a doctor or not.
[00:07:12] After our validation, the pharmaceutical marketers can get to know the eye of our product. So that's
[00:07:19] very reasonable for the pharmaceutical marketers compared to the old media, just an impression of
[00:07:26] quick word. So it's totally different from the service. So that's the pharmaceutical marketers
[00:07:33] who is very interested in our product, please reach out to us. That's great for all the pharma
[00:07:39] marketers out there looking for a platform to help get access and more success. Reach out to
[00:07:46] Kota and the team at UB. Kota, such a pleasure to have you here on the podcast today. Thank you very
[00:07:51] much again.

