Empowering Doctors with Cash Pay Weight Management Solutions with Dr. Jonathan Kaplan, CEO and founder of BuildMyHealth

[00:00:00] Hey everybody, welcome back to the Outcomes Rocket.

[00:00:05] Today I have a guest that you guys have met before.

[00:00:08] Man, it's been years actually, so it's great to have Dr. Jonathan Kaplan back.

[00:00:14] He's a board certified plastic surgeon based in San Francisco, California.

[00:00:19] Also the founder and CEO of Build My Health, a price transparency led generation platform

[00:00:26] that focuses on subscriptions and weight management programs. into a doctor's website where the consumer could come to the price estimator and check pricing on whatever services that doctor provided, whether it was insurance-based or aesthetic cash-based services. But before the consumer could see the pricing, they had to put in their contact information so they would get an instant email, instant gratification, they'd see a breakdown of the pricing, but the provider's office would also get a copy of that same email

[00:01:40] with the patient's contact information, a lead for follow-up. So if somebody can check pricing,

[00:01:46] then it's reasonable that they would be able that revenue, we're sending them that revenue that we're processing, they're capturing more revenue from their patients, they're, we're connecting them to the compounding pharmacies, which is pretty tough in a lot of states that can't find a pharmacy that has a license in that state.

[00:03:01] So now we're basically becoming a consulting service

[00:03:04] for setting up your own turnkey weight management program,

[00:03:07] and then we help the doctor automate those subscriptions, want to provide a way for them to get them. And compounding pharmacies were the original pharmacists, and they've been around forever. I know a lot of people don't know what a compounding pharmacist is, but they are very much part of the pharmaceutical landscape in America. They are under a lot of State Board of Pharmacy regulatory oversight, FDA oversight. They get their medications from an FDA approved manufacturer. So they're not in somebody's

[00:04:24] backyard like a still or something like it. They can't get the medication because as you mentioned, it's on backward, the pharmacies

[00:05:41] don't have it.

[00:05:42] So when they're, so a lot of these people have already tried that route, they know they

[00:05:46] can't get it.

[00:05:47] So they're going of the office. The doctor is still generating revenue, a nurse practitioner, whoever the provider is in the practice. Which is great. You could get into a situation where you're taking care of your patients,

[00:07:00] they're getting what they need. And at the same time, you're not having to log hours

[00:07:05] to make. makeover, they want to get back to their pre-pregnancy body after having kids, they've been unhappy with their body or their droopy breasts or excess skin to their abdomen for several years. Patients that are overweight have been possibly overweight their whole life. So when you are able to provide them with medication that's safe, that's effective, has minimal side effects and even less serious side effects, they're extraordinarily appreciative

[00:08:24] because it's something they've been struggling with their whole life. or ShareMore are there? I think that if you are making it very easy for the customer to find you, if they're making it very easy for the patient to come to your website and you have a very obvious landing page that says you offer weight manager program and that you have links on that page to make it easy for them to sign up and pay for a consult online, these are all things our platform can help you with.

[00:09:41] If you make it easy, they will pay, that's my mantra.

[00:09:43] If you make it easy for them to sign up

[00:09:45] and pay for a consultation online, they'll do that.

[00:09:48] And then if you make it easy for them pharmacy. So each every 28 days the patients are charged either five or six hundred dollars and then once they get to their goal weight whatever that is that the patients can just stop they're not going to go in withdrawals or anything but if they stop they have to know that statistically speaking they're going to regain the weight so what we have a lot of patients doing is we switch them to a maintenance subscription where instead of them taking

[00:11:02] a shot every week they may find that one shot suppresses their appetite for 10

[00:11:06] days or for 14 days so instead a couple, like a month ago, and the lady we had on the podcast has a company that designs meals as medicine. And literally like the top five reasons for death

[00:12:23] in this country are food related,

[00:12:24] because people eat too much.

[00:12:26] Right, yeah.

[00:12:28] You know, like you're saying- thinking like, oh, this is a plastic surgeon. What does he know about weight management? Or what does he know about diabetes? Because that's the things we're trying to keep people from getting. That's what's so incredible about this is that while I'm well read on this and I'm studying this and I'm always keeping up on the latest data that's coming out, the patients that we're treating and then a lot of providers out there can treat are not fragile diabetics. These are

[00:13:40] overweight patients that are not sick yet. And that's the goal is to keep them

[00:13:44] from getting sick by not letting them stay obese, not letting them get more