Ensuring Data Security in Healthcare Technologies with Matt Lentine, Skip Vish, and Mark Hardin, healthcare leaders from Upland Software

[00:00:02] Hey everybody welcome back to the Outcomes Rocket podcast Saul Marquez here at Hymns

[00:00:07] 2024 and I have the privilege of being with Matt

[00:00:10] Skip and Mark from upland software

[00:00:14] Welcome to the podcast gentlemen. Thank you. Great you. Thanks for having us. It's a pleasure to have you guys here

[00:00:19] I was walking around the exhibit today grabbing different things for my son back at home

[00:00:24] And I got to tell you guys I think the upland software booth wins number one for cool stuff

[00:00:31] Now I want to start there

[00:00:34] How did you guys think about what you wanted and why is it so cool?

[00:00:38] Yeah, it's our amazing marketing team behind the scenes working all that

[00:00:42] It's they keep us prepared and supplied with good stuff gets wag. Love it. Love it

[00:00:47] Well, hey inserting a little fun in there now

[00:00:49] I love the opportunity to tee you guys up on on what you do and why you do it and who you serve

[00:00:55] So Matt maybe you could kick us off with that and then each one of you represents a different product

[00:01:01] So tell us about the company and then I'll give each of you an opportunity to tell us about your product line. Yeah, great

[00:01:06] Thanks, Matt Lentine. I'm one of the enterprise account executives here at upland software

[00:01:10] We are a essentially merger and acquisition company founded in 2010

[00:01:14] We've done over 30 acquisitions to date. I came from Qvideon, which is our RFP and proposal automation solution

[00:01:23] working with healthcare organizations essentially to

[00:01:26] Help automate all of those tedious and mundane tasks that you would expect in a bid or an effort

[00:01:33] Collaborating with your subject matter experts getting that content. So at the end of the day, they can spend more time with

[00:01:40] patient

[00:01:41] Needs right love that love that. Thank you

[00:01:44] Yeah, and I'm skip bitch

[00:01:46] Thanks for having me vice president of sales here at upland in our content lifecycle automation business unit

[00:01:51] Which is where all these products reside and I've been with the company for four years

[00:01:55] and

[00:01:56] Overseed the sales operations for the product such as Qvideon and BA insight, which is an enterprise search tool allows you to find that

[00:02:03] Information that Matt just referred to to bring it into the library so that you actually know what you have maintained revision control

[00:02:10] accuracy

[00:02:11] securities and compliance

[00:02:13] DDQs

[00:02:14] Everything that allows the users who are walking the halls today to actually go after more business and win more business for their companies

[00:02:22] That's fantastic and mark. Yeah, our car. He's VP of sales for the inner fact product

[00:02:27] I said cloud based fact service, but we take it much further than that

[00:02:31] We had some smart

[00:02:32] Faxing workflow automation around it so we can capture the images capture the data inside those faxes

[00:02:38] Apply some routing to it and speed up workflows around faxing

[00:02:42] amazing so just like the diversity in ways that

[00:02:46] upland is helping scale and optimize operations is really impressive

[00:02:52] Well, we're here at Hymns and there's a lot of buzz. There's talk about AI. There's machine learning

[00:02:57] There's language models a large language models a lot of buzz out of all that buzz what insight has risen to the top

[00:03:05] I'd like to hear from each one of you. What's one insight? That's risen to the top for you in the meeting thus far

[00:03:10] Yeah, absolutely. I'll jump in first of all if you're not talking about

[00:03:15] Gen AI you're missing the boat and I will say that our offerings that involve and include gen AI are pretty amazing across the board

[00:03:22] We're trying to stay on top of what's happening. It's turnkey

[00:03:26] It's happening so fast keeping up with the market in and of itself is a challenge

[00:03:30] But what we do is try to help our customers and our prospects get the answers that they need faster and get their

[00:03:37] Workflow reduced the load get that reduced quicker so that they can go back to doing things in their important and daily life

[00:03:44] Yeah, I think I'd also add to that

[00:03:47] It is a huge buzz right now too, but it's not new right so we've been incorporating

[00:03:52] AI and machine learning in our solutions for years, right?

[00:03:56] So it's really this new large language models that you're referring to is opening some new doors

[00:04:02] But it isn't new right so it's just making sure that it's being implemented soundly securely ethically

[00:04:07] And making sure that it's providing the right tools right services within those tools love that

[00:04:14] Thank you for that. Yeah similar with facts. It's a painful thing sometimes vaccines still prevalent to help care obviously

[00:04:20] It's a growing market for us, but we often get asked how do we make it better?

[00:04:23] How do we make it faster so that I don't have to have a team of folks monitoring the facts is we do that with some smart

[00:04:29] Workflow automation things we add a little machine learning to it as well

[00:04:32] but we can ingest that information apply capture and and

[00:04:36] Routing rules around it and and make facts a lot smarter and faster

[00:04:41] Amazing well the one thing that you that everybody talks about is trust would verify at this moment in time

[00:04:47] There are so much information and the accuracy of that shouldn't be taken for granted

[00:04:53] So I think there is a complexity of the information ingesting it and making sure that's accurate before you do something with it

[00:04:59] That's great. And just another theme that is consistent here is

[00:05:04] Security right and so Matt skip you guys touched on that talk to us about security in light of the change health cares of the world

[00:05:11] How are you guys thinking about that for your products?

[00:05:15] And why should customers feel comfortable utilizing your upland work? Yeah the implementation of any ji solution, right?

[00:05:23] It's it needs to be secure. It needs to not help the training of other solutions, right first and foremost

[00:05:29] It's only looking at the content that's already approved within the cubidian library the concerns about patent rights and things like that

[00:05:37] Right make sure that it's looking at the content already been approved

[00:05:41] And the other thing too is you got to understand that best practices while we were creating new content that is

[00:05:47] Generated through AI it still needs to be reviewed, right?

[00:05:50] Make sure there's a process a tool in a process in place that can then verify that information, right?

[00:05:56] It needs to go to someone to make sure the answer is correct

[00:05:59] It's because these are oftentimes legally binding document again

[00:06:03] It's just going back to that trust but verify and making sure that it's implemented securely love it

[00:06:08] And I think from my perspective what's very important is security trimming so that if someone is

[00:06:13] Utilizing our software that they don't have access to something that they normally wouldn't have

[00:06:17] So if you didn't have the authority and approval to see something at the onset of any type of search any type of activity

[00:06:24] You're not going to get it through the use of our tools

[00:06:26] We take that data protection very seriously and so we ensure that there is no risk to that data

[00:06:31] Going out somebody that shouldn't have access to it of it and mark any thoughts are on the security on facts

[00:06:36] Yeah, obviously facts is still one of the most trusted forms of communication to health care

[00:06:41] That's why I continues to grow year-over-year

[00:06:43] But people compliance is a big thing for us

[00:06:45] Obviously there are some smaller players in the facts market that might be a little more risky in certain things around

[00:06:51] Facting important that you're working with a trusted provider like upland that's been doing faction for 20 plus years. So yeah, appreciate that

[00:06:59] Well guys, we're here at the end of our podcast as it relates to facts to smart search and quoting

[00:07:05] What call the action would each of you leave our viewers and listeners today with yeah

[00:07:09] I'd say find us on the website up in software.com

[00:07:12] You get a full listing of all of our products all the health applications that we offer

[00:07:16] There's some contact us forms reach out to us there

[00:07:19] We'd be happy to chat with you about it. Awesome. Thank you mark

[00:07:22] Yeah, I think that's a great commercial for upland software. It really is hit us up on the website

[00:07:26] We're all on LinkedIn. We're all out there. You can find us to LinkedIn if you have some questions

[00:07:30] We want to talk to us in depth about what these products can do we have 25 products in upland software

[00:07:35] One of those probably can help serve your needs. So thanks. Thank you skip

[00:07:39] There's also great reviews too out there. I do a quick search

[00:07:42] Check out G2 check out some reviews for some of our products. All of us are happy to help

[00:07:46] Love it guys Matt. Thank you skip appreciate it mark

[00:07:50] Appreciate you guys being on the podcast and folks in the show notes

[00:07:53] You'll be able to find ways to get in touch with the upland crew these fine gentlemen here

[00:07:58] So take advantage of that and appreciate you guys tuning in. Thank you guys for being on. Thanks. Thank you