Healing Through Innovation: The Chris Jones Story, CEO of MatchRite Care

[00:00:00] Welcome to the Chalk Talk Gym Podcast, where we explore insights into healthcare that

[00:00:07] help uncover new opportunities for growth and success. I'm your host, Jim Jordan.

[00:00:18] Welcome to Chalk Talk Gym, where today's episode unveils the future of healthcare with

[00:00:23] our guest Chris Jones, the innovative mind behind match-right care.

[00:00:28] Now Chris's journey goes from a personal loss to revolutionizing healthcare access.

[00:00:33] It's nothing short of inspiring. Through match-right care, he's breaking down the barriers

[00:00:38] in medical record sharing, emphasizing the power of the patients by ensuring their medical

[00:00:44] history is accessible and shareable in real time. In this episode, we explore how match-right

[00:00:49] care leverages technology to facilitate seamless healthcare experiences, highlighting

[00:00:54] the significance of predictive analytics, patient-centered care and technology integration into enhancing

[00:01:01] the patient experience. So Chris, tell me in the audience a little bit more about yourself.

[00:01:08] A little backstory on why match-right was created in 2008 I had a five year son dying

[00:01:12] in the hospital of Bringson. And now diagnosis, the doctor's gave him when he lived.

[00:01:17] The loose CJ in 11 months at time Frank. But within those 11 months, unfortunately for us,

[00:01:23] we missed a clinical trial because we didn't get as medical records in time.

[00:01:26] That happened in 2009. I will have a losing CJ. I had to opportunity to go work for a health

[00:01:31] death sunk me and they were working in real four different electronic medical records EHRs

[00:01:36] that time, so it was so unread-epping by the tech. For those of you who knows what those EHRs

[00:01:40] are, we were working about four of them across the span and what the company did.

[00:01:45] So I got my chops tied into the electronic medical record space. And so the professional side of

[00:01:50] me was able to see the needs of doctors, needing these medical records. At least you could find

[00:01:54] a son sort so they can provide the best value care for the patient because patients have records

[00:01:59] in all those different EHRs and they needed those at one spot. And I saw the need for my provider

[00:02:04] standpoint. So they're not getting that full information on the patient so they can provide

[00:02:08] the best value care. But then apparent in me and just the patient in me knew that in order for

[00:02:13] a solution to work that the patient would have to be at the center of that just based off my personal

[00:02:17] experience so to speak. So that's when we started Matt tried in Matt tried is really focused on

[00:02:22] on the patient to be a center of that transaction of romantic records from one provider to the other.

[00:02:27] That's what we did, we unified all their health portal as one unified portal. We put it in a

[00:02:31] language so the patient can understand it and then we a lot of patients share that information

[00:02:36] to the provider to where they can get the full view combined view of that patient's record.

[00:02:40] Your story explains a little bit of background but I'll share it for the audience. So when you look at

[00:02:45] your LinkedIn you started as a marketing director and then you did the IT side and you've moved

[00:02:49] yourself into combining both of them. And so it seems to me that besides having a personal reason

[00:02:56] to do your marketing and tech background allowed you to see the fundamental difference in how

[00:03:01] your business model is compared to the rest of the world because I've just switched healthcare

[00:03:06] providers and health systems. So I had my annual physical yesterday and I brought information

[00:03:13] that they didn't have even though the electronic health record was supposed to be sent along.

[00:03:19] I'm in problem right across the board but I the background is really important from

[00:03:24] and I'm glad you mentioned that is that I did have a marketing background I had a marketing company

[00:03:28] back in 2006. What's unique about what we're doing as far as Matt's right is that even though

[00:03:33] we're a technical company so technically we built this product or this software that allows

[00:03:38] electronic medical records to move from government sector V8 patients it doesn't matter

[00:03:42] us that we're plugged into all of that technically but what I tell a lot of our as we get out more

[00:03:48] and more into the market what I explain what Matt Fred truly it is 50% technology and it's 50%

[00:03:54] in patient games. It's we really are bilateral company right that work parallel with each other

[00:04:00] as we're building this great technology it's just important that we communicate with the patient

[00:04:05] let them know what their rights are and their roles are because if you think about banking for instance

[00:04:09] you can plug your banking records into a fine there's a you name it there's so many different ways

[00:04:16] you can plug your bank and bank and records and say so many different apps but you don't really see

[00:04:21] that for health care if you notice if you think about that and there's a lot of concerns about oh I

[00:04:25] should not move my records here I got to have it make sure to secure but security programs

[00:04:30] that bank you have build their same security protocols that patients had they just need to be educated

[00:04:35] right that there are mechanisms or tools that you move your records they help combine it you give

[00:04:39] a good opportunity to be able to communicate your health back and forth and that's where on that

[00:04:45] we're on that phase to do that too from marketing standpoint is not just compute communicate what

[00:04:49] our app is but also communicate on what their rights are the patients rights are what their needs are

[00:04:54] how to use these tools so we take that on as well so our goal is not just communicate about what

[00:04:59] Matt's right is but also what your rights aren't healthy or that's just important it struck me that

[00:05:04] I'm now manually entering all the stuff into the health record of my new doctor when in fact

[00:05:12] I just finished doing that five years ago before my company changed health plans that I'm doing it

[00:05:17] again and it strikes me that there's no return on investment from the patient unless you take this

[00:05:24] approach yeah and we've wanted to we started this maybe six years ago is when we actually started

[00:05:30] technical phase of this right understanding that in order for a solution to really be transferable

[00:05:35] between the patient provider a lot easier the patient would have to be the certain that solution now

[00:05:40] I would tell you six years ago up into maybe two or three years ago it was not popular to have

[00:05:45] the patient have that much control but my fighter wants to build it for another provider already

[00:05:50] helps us once the building for the providers that work the million and the solution is always built

[00:05:54] and then that's a little just passed on to the patient and the patient is tap a dot something they

[00:05:58] have no process in building or even communicating that and that's why you see a lot of these solutions

[00:06:04] that's being rolled out not really work or being convenient for the patient and the provider can get

[00:06:08] a lot of adoption on this solution this great solution that they built because they built it without

[00:06:13] having a patient necessarily in mind I mean the patient access if they need we figure that we built

[00:06:19] the solution if it works for a doctor's patient adopt was the most important thing for us because

[00:06:23] the patient adopts for the in that helps providers now know they have a sea of patients they can

[00:06:28] connect to so our first role was like can we build an application the patients can adopt no matter

[00:06:33] if they're a veteran in Arizona their parent has dealing with a kid like me that the similar brain

[00:06:39] tumor here in Kansas City the same application should work for both of those entities that's where

[00:06:43] you get adoption for is that we want to have a uniform application that just longitudinally connects

[00:06:49] all the patients anybody that has records and hospitals regardless of what software they're using

[00:06:54] and that's where we started our game plan for it really make those connections work from a patient

[00:06:59] level but didn't it has to be powerful enough to have enough information to worry even providers

[00:07:04] that their share this information with doesn't have right they will only have information

[00:07:08] within their platform within their software but they can't get it from a software across

[00:07:12] street that uses a different provider from across the street they use a different platform our goal

[00:07:17] was to say that will send the patients out to get do the hard work you just connect with us and

[00:07:22] get an LXX patient it share with you and that's where the roadmap of the market kind of ties together

[00:07:28] through your market both places but that's where our targets are so how did how does the provider get

[00:07:33] it into their epic or certain or whatever system is of their choice how does that information

[00:07:39] get in there yeah the first step for us is really the get it to the patient have allowed them

[00:07:44] their first point of access so where platform works is it allows the patient now to share it to

[00:07:49] another side of our platform that's our provider side of our platform and that information is fed

[00:07:53] towards to the provider and they have that sign they have a SAS model there that they connect with

[00:07:57] the next space of match rate is a sit match right inside of those E-shars allow those paid the

[00:08:01] doctors to decide what information do I need to put into my platform because we have to be really

[00:08:07] careful and not just lend a patient feed all the information to the provider because you can get

[00:08:12] really met into the platforms so we want a lot of the doctor to search through those patient records

[00:08:17] and then decide all right this information needs to be added to the E-shar this doesn't

[00:08:21] we're in the second phase of that now is that we have the platform to get it to provider

[00:08:25] the next phase we are now is building that platform inside of their E-hars out of the smart application

[00:08:30] to where they can decide I want this information from match rate that the patient shared to me

[00:08:34] inside my E-shar it keeps it clean keeps it clean because I think that one of the things that

[00:08:41] we're struggling with from a policy perspective is interoperability and cybersecurity and so if

[00:08:47] you're a CIO inside of a hospital system it scares you that every unique connection is a risk

[00:08:53] and I have all my information coming in through your hub and I'm familiar with your security

[00:08:59] procedures that solves a lot of problems for me yeah and I think so and the wind map right

[00:09:04] works uniquely is that because the government's regulation is really pushing the patients

[00:09:08] they have rights to all their records right it's theirs they should be able to access those records

[00:09:12] what we did with the matches there's two parts of match right there's editing information you can't

[00:09:16] edit with the other information you can't edit that says true to source right well the information

[00:09:21] that comes out of the E-hars or the hospitals for the hospitals that's the information that's not

[00:09:26] edited that can't be edited is directly coming from those E-hars and we take those hospitals

[00:09:31] those E-hars that's sending information to the hospitals we combine in one view so there might be five

[00:09:35] separate hospitals on four different E-hars that the patient doesn't recognize a tech behind what

[00:09:40] it's doing but the patient sees is see it all in one spot and it allows that patient now to share

[00:09:46] that information with the provider and when that information is shared with the provider they're

[00:09:49] going to look at it and say hey you gave me a lot of information I might not need all of this

[00:09:53] let me pick the information that I need for this percincter transaction I'm making decide when

[00:09:59] information any of this feedover to their EHR and that's the barrier right that gets pass a lot of

[00:10:04] security regulations because from a standpoint of when a patient if you get any information off a

[00:10:09] patient that's usually the patient has to sign off the best correct or not they're the one person

[00:10:13] that knows it when that patient sends that over if you think about it but HIPAA is sharing other

[00:10:17] people information is where the teeth at HIPAA is uniquely is where a master right stand is to

[00:10:22] patient sharing their information right so reduce this that those some of those regulations issues

[00:10:27] right off the gate because we're not sharing other people's information really the patient is

[00:10:31] sharing their information directly with the provider and the provider can trust that when he puts

[00:10:35] the information in the cane directly from the electron medical records then a patient signed

[00:10:39] off on it I won't just go to this provider how many other companies are doing what you're doing

[00:10:44] taking that outside in approach I think there's a lot of companies that's trying to write I think

[00:10:49] where uniquely in the position to where we're strictly outside the bureaucratic process of this right

[00:10:53] we look at a lot of other companies that's doing it and it's more focused on the facility the

[00:10:57] facility exchange and then to the patient we truly go straight to the patient first on the

[00:11:02] patient to the facility so there's a few organizations out there attempting this but we don't plug into

[00:11:08] any of the HIEs those any of those other NCIs all we are truly when the patients in the information

[00:11:13] over it's truly information has come up from them straight from their hospital records so I noticed

[00:11:19] part of your background had a hospice and home care component to it how does your system help or

[00:11:26] enable that because that's usually a part of the value chain that's not as connected used to be

[00:11:31] the oasis for them I'm probably aging myself when I say that but how do you enable in some of that

[00:11:36] aspects of it so that really ties to the continuum care is where that is right you get treated you go

[00:11:41] to the continuum care whether it's hospice home health whatever and that's at the impetus of when

[00:11:46] my background started so my IT background really in healthcare so speak I did a lot of network

[00:11:52] before I got into hospice based my first introduction into was this continuum care model for those

[00:11:57] are patients leaving the has to get treated at home usually at home it's not just caregivers there

[00:12:02] this parents loved ones we dealt with all of that so a lot of my IT background and building a

[00:12:07] software connect software in a company I was at was really focused on helping those home care

[00:12:13] have a patient get records at home so they when they do need to get treated in a hospital

[00:12:17] they would have the information they need to get to the hospital so that's where the

[00:12:21] were match right made the most sense for me building this way because we see that at the

[00:12:25] we see that the core source yes there are hospitals that patients want to see providers at

[00:12:30] hospitals but most of the time this information need at home being a patient that's being seen at

[00:12:37] home going to need this information because when they go to those hospitals they need to have all

[00:12:40] the information as possible to be able to get treated so our goal was and that's what made us decide

[00:12:46] when we build match it has to be in a patient game and you can only imagine how I ties to my

[00:12:50] story I was seeing myself I was seeing my son there is that there's all these other solutions

[00:12:55] being built out of facility levels telling the patients we're going to bring you this solution

[00:12:59] right and when we bring you this solution it's going to have all your records in there and every

[00:13:03] time they come back to the patient within solution it's missing has a lot of gaps right in a patient

[00:13:07] with not even at the center of that solution so we built match right we died was very important

[00:13:12] that the patient was given those records directly to the end right because of how because

[00:13:17] of my relationship with hospitals and all that's the reason why I managed to write this made the

[00:13:20] way it's made is for my experience then and I realized that the providers can get a lot more information

[00:13:25] a lot faster when you move the bureaucratic process out the middle and put in the patients yeah

[00:13:30] it's funny because I've been involved in a health care and on the electronic health record side

[00:13:35] and there was some data that several years old now but it probably still applies is that

[00:13:41] children's electronic health records tend to be more accurate because mom and dad will make sure

[00:13:47] that they go through the effort to take something off it whereas if we're doing our personal records

[00:13:52] or maybe for our parents we're inclined if it's a lot of phone calls to get it fixed we don't bother

[00:13:57] doing it yes and that's in that goes to another subset of what match right does is that as we're

[00:14:03] building a match right out we recognize that it's one thing to have your records but the

[00:14:08] opinions were so important because of home health phase and match right when you create your

[00:14:12] profile on match you can also create the pendant profile so if you're a caregiver to love when

[00:14:16] you create their profiles and pull their records directly into profile and be able to shut out

[00:14:20] independently because I understood from the hospice space that we're in the home health space is

[00:14:24] that a caregiver's who takes you back to my experience in the health care space is that the caregivers

[00:14:29] are going to be the ones of parents they could be taking care of mom and dad my sister's care

[00:14:34] brother all of that exists right they still have record those are the most center point I think

[00:14:38] of where the needs are right is they're the ones that's really seeing going to the doctor quite often

[00:14:43] they're dealing with issues the cute issues that times right so that's what I've learned when

[00:14:48] I when we were building man probably we realized the important stuff is not just I have the records

[00:14:52] but what more utility can put to it most of the times baby boomers might not be as tech savvy as

[00:14:57] a kid's right how can a kid say mom I have this our son a dog to your point like I got my son's

[00:15:03] a record and you once by some of my wife has as I mentioned my son is artistic so my wife

[00:15:09] pulls eight in the information in all this therapist information gets profile my 16 year old has

[00:15:14] this profile my dollar jacol is now but with math right we got math right established after you

[00:15:18] went to college but imagine if we had all the records that went by and that's right at the time

[00:15:23] when she went to college we can just transfer that over those don't get lost that's so much utility

[00:15:29] oh my you also our startup company so maybe switch topics for minutes so for our audience because

[00:15:35] mostly we don't do a lot of startup companies your challenge is executing that customer centric

[00:15:41] vision with balancing an investor story to to rape capital so share how that experience has been

[00:15:49] is this the first time you've had to do that with with your other careers is of you raised capital

[00:15:55] at this level yes it's unique that we're asking us we've been self-funded this far so I have

[00:16:02] really some solid doctor groups provided investment groups that started with me six years ago

[00:16:06] and they're carrying me this far too we're in a place to where it's funny is that we started

[00:16:12] I'll just give just be really candid I think we started an investor out going to BC Riles

[00:16:18] and what we've learned in that space is that sometimes when you're building innovation

[00:16:21] is not easy to explain the roadmap to where in a way that they expect there and then if you do go

[00:16:26] this just for all you start or start at that start at 100 percent so we have a lot of good

[00:16:31] traction that we're doing we're actually starting to international spaces now with the government

[00:16:35] with the B.A. and things that we're doing now just give me some context of where we are now but none

[00:16:39] of that would have happened if we had it followed the Rimmel word of the BC world was telling us

[00:16:43] build this revenue model to get us closer to the money sometimes it's tough when you're building

[00:16:46] innovation in shrew tech for real you have to follow not necessarily where the money is but go

[00:16:51] to the value and that value would generate that income in that space and the value for what us

[00:16:56] was to make sure we build this application had a longitudinal connection to all these

[00:17:00] identities that we're trying to connect to and I've learned a lot on the fundraising inside because

[00:17:05] for us even the way you're coming to the equity and space we're in the count we're in this right now

[00:17:09] right now but the conversations and the best is our little different now then when it started two

[00:17:14] years ago two and a half years ago yes we know where building we have the connections that we

[00:17:19] know or connected with and I think it started shining light on that so we're circling back around

[00:17:23] the Sunnels investors but our conversations is a lot different now because we stayed true to where

[00:17:28] our path was going our team is super excited about where we're headed and what we're doing

[00:17:32] relationships that we're building to and it's not for everybody for us it just worked that way

[00:17:36] for us the fundraising was really tough I called it Kansas City I called the Kansas City Circuit

[00:17:42] I went through the circuit the gauntlet earlier I was told I was pulling the ocean it was so many

[00:17:47] different things was stayed in that space and I've bought at the beginning of this I fought so hard

[00:17:53] to try to push towards what the investors were looking for what they needed and made sure that

[00:17:57] my product aligned in that space too and I learned in a couple of those things that I was getting

[00:18:02] away from what match right should be because if you're building something you're innovating your

[00:18:05] make it there is no roadmap necessary there is no really mechanism to tell you how exact they should

[00:18:10] work you can only have guide posts of what happened before and if you're truly innovative and you

[00:18:15] really want to build a product that you think you're going to listen to a lot of that stuff as guide

[00:18:19] posts but it can't be decided back on how you operate your business because I think sometimes

[00:18:24] you may get some growth but then it could allow you to fail and some say and what we're building right

[00:18:28] now we're touching government we're touching international we're touching health here right was just

[00:18:32] so unique in what we're building and our goal was it to be on the outside of your credit process

[00:18:36] for us to be successful not necessarily inside a lot of times the feedback we had was like you've

[00:18:41] got to figure out how you fit inside of this a really good example and I would say this we were

[00:18:46] we're at we're presenting at one point as somebody said how do you match right fit inside a

[00:18:50] standards model and this was like three years ago in my response was quick as some don't

[00:18:55] we don't fit inside that model we support them but we don't fit inside the model

[00:19:00] what we're trying to build would be on an outside that we're building is a unique product too

[00:19:04] and I think it served us well as a connection that we made down the things that we're doing

[00:19:08] I think the fundraiser is going to always be tough there's no answer right or wrong answer to it

[00:19:12] but you have to recognize if somebody your investor is going to be partners for a long while

[00:19:17] and take it from me my doctor investors initially have are following me to each round this when

[00:19:21] I've got to the point where I need funding I can always tap into that so just think about when

[00:19:25] you tap into these investors are these partners I can write with you a long way already just look

[00:19:29] at pretty short cut too then you got to decide okay when does it get it in now because there's a

[00:19:33] lot of good information these investors will have but you really have to be understand what

[00:19:37] you're trying to build when you engage with these investors and I think we've done a decent job

[00:19:41] of that we aim we didn't get it all right but we've done a decent job at least facilitate our way

[00:19:45] through this so I think for our audience one of the challenges of raising money is that you're

[00:19:51] getting it from angels and venture capitalists more venture capitalists they have a fund and a fund

[00:19:57] generally says this is my charter I'm going to and it always is not optimal but in the best

[00:20:04] they'll pick their companies in the first five years and invest in them and then in the next five

[00:20:08] years they're hoping to deploy more money they call a dry powder and then they're hoping to get

[00:20:13] a return within by the end of that 10 years and they have specific models and so they may come

[00:20:19] in and try to get you to convert your model to what works for their fund model and it's a really

[00:20:26] tough balance now healthcare IT is one you know when you're doing a drug and you have to raise

[00:20:30] 100 million you got to do what you got to do but in healthcare IT a lot of times you can at least

[00:20:36] get to some organic growth where you can take off some risks that other people see to your point

[00:20:42] improve your way but it takes a lot of courage to do that so I commend you to do that

[00:20:46] it takes a lot right so for me that I lost a son and we built it in that space and sometimes

[00:20:51] a story can overtake the tech and affect a business model so I think the most important thing is to

[00:20:57] get the right team of right to balance that out so you want to say true to what your building

[00:21:01] but you don't want to get so far outside of balance to where it's not investible at all so

[00:21:06] what I did was put the right team around so the first thing I did looking at that I found my

[00:21:12] CEO was somebody that was in a private equity world and I necessary a health space but somebody

[00:21:16] in private equity world that was the first step I made the second step I made I said I need to

[00:21:20] have somebody that's been in the government space bring those guys some those are what I searched

[00:21:24] out what I did was search out a team to really help stamp give me a stamp approval to help me decide

[00:21:30] what direction we should go the good thing about math that we had at the gate is I knew I was on

[00:21:35] to something right I knew that part of here I knew that early right but in order for to be successful

[00:21:40] we have to stand a test of time against just connect with patients make it patients the focal point

[00:21:46] while everybody was building in an H.I.E.s and stuff so the biggest thing for I was there is not

[00:21:51] to make those decisions long put the right people right to help make those decisions and then when

[00:21:56] you talk with investor groups whatever there's so much good information but with investors do they

[00:22:00] bend through so much is seeing so much even to your point in building out of fun there's a structure

[00:22:04] within that fun that they have to follow it's good to understand what that structure is because

[00:22:08] when you want to pull that cord and top into that structure you understand when the timing of

[00:22:13] because a lot of it is not about if are we and there's probably some time that we do it if

[00:22:18] that we do it but the timing of it isn't important I think for us as we see that as team and

[00:22:23] really sit back all right we get this we get this company on then we'll be at this juncture and

[00:22:27] then we can maybe pull this cord that we talked before and it's just for us to really understand

[00:22:31] what we have what our role map is and then now that we know the playbook so to speak of some

[00:22:36] of these investors some of them may not be for so it's okay because you're I know sometimes

[00:22:42] you need capital you have to have it I was lucky to be able to be funded by great reproductors

[00:22:47] help grow this up a little easy not everybody has that so my story may not sit for everybody but

[00:22:53] that's just how we did so we do look at some of these bcs some of these investors and we're weighing

[00:22:58] them too you have a right to weigh them to your building something great you're talking to these

[00:23:03] organizations outside of Kansas City and outside these places you know what the probability of

[00:23:07] match right being successful is and you got to hold true to that and you have to meet the

[00:23:11] time halfway right yeah it was curious how you balanced that as a human because you obviously

[00:23:16] have this passion for for personal reasons but I've looked on pitch book it looks like you

[00:23:22] turned down some money early on and I won't go into the details so anyone specific but you

[00:23:27] had the courage to say you know that this money doesn't match my model but yet you're telling me

[00:23:32] that you've got a lot of people that challenge a model and you listen to them so how do you

[00:23:36] switch through that personally it's a tough lonely thing to be CEO of a startup

[00:23:43] it is it still is I think I will say that let my tragedy be your trial like I had to go to

[00:23:48] super tragedy it changes the way life right when something tragic just what happened

[00:23:53] and my prayers go out to the people in Kansas City you think they happen and she's great

[00:23:57] that one moment it changed lives right it changed the way you're a perspective

[00:24:01] and my son did that for me it changed it helped you realize what's important in that case

[00:24:06] so a lot of times when you're making these decisions I go I literally go back to what is what would

[00:24:12] have been best for us if that's fine and I'm making a lot of my decisions there and when I make

[00:24:16] my decisions on based on what I think is best of the time I lean on the team that do know that has

[00:24:22] the insight scoop on how people and stuff thinks right because I think Steve is super amazing right

[00:24:28] especially on the investments side of things that he's been in that world for a while he's

[00:24:32] but he sees both sides yeah that's why we that's why I when I talk with him three years ago I was like

[00:24:38] I'm gonna need this in here to help us understand it and that's where those decisions are made

[00:24:42] it I have the passion to go on where other but he can say all right this strategically made sense

[00:24:47] right and that's important so get the right people around you right and it may be unorthodox

[00:24:52] right having a PE guy run our operation makes all the senses in the world to us because we do know

[00:24:57] to help we know where it's headspace but he can help guide us until all right this is a good

[00:25:01] decision this isn't and it's been helpful now and everybody our team has a specific role and

[00:25:07] why I like to say is said I know my gaps I understand what my gap saw in us first and you always find

[00:25:12] people to fill the gaps you don't have people on exacerbate where your strengths are you find

[00:25:17] people to fill those gaps and that's what I mean so when you look at startups in general the the

[00:25:22] goal is that you give liquidity to your investors at some point in time by an exit emerge or

[00:25:27] going public what's your exit strategy we split I'll say that must James is fluid I think you

[00:25:33] like there are what we've seen because we there's a lot of opportunity for us now and there's a lot

[00:25:38] of opportunity for not only our investors even our team right I call my team that are bringing

[00:25:43] on their own or suit right it's not just me right I really consider that right that their

[00:25:48] owners to help grow this thing and build this thing out but it's fluid there's some kind of high

[00:25:53] level conversation was starting to have now because you're really moving sorry enterprise

[00:25:56] and I told our team I'll just give you this bit I said there'll be a lot more conversations probably

[00:26:01] this summer when we really hit the market on enterprise level on where direction is but for me to say

[00:26:06] one way or another now I think there's we don't want to put it ourselves in a box we just want

[00:26:11] to be the best match we could be our the best support tool that we can be what we set out to do

[00:26:16] and then let the chips for us my dad would say let the chips forward in May they think that you're

[00:26:21] also aligning with the trend we've talked about the concept of a real-time healthcare system for

[00:26:26] years but it was only when covid happened that we recognized the big disconnect between

[00:26:31] information we have in public health and on trends and things that are coming and the ability

[00:26:36] of our hospital systems to recognize that it's coming and it always strikes me like yesterday I

[00:26:41] brought my printouts from my I think it's called it begins with the Q Curio cardio it's like

[00:26:47] already yeah so I brought my blood pressure and my weight from I don't know years I'll put it to

[00:26:53] her right she didn't have that information and if you're someone who gets the white coat disease

[00:26:57] when going to get your blood pressure they're like all we want to put you on some edges list and

[00:27:01] it's been at 120 for five years I just hit 140 when I come in here because I'm nervous

[00:27:05] yeah yeah yeah but those things are really valuable because it's either you can say that to

[00:27:10] doctor and they don't know if that's a true thoroughfality and so I think it's just so much more

[00:27:16] information that can be had and I think we haven't recognized that is not something that healthcare

[00:27:22] systems are one good at and two really you're going to spend a lot of energy and funding to go get it

[00:27:30] and it's weird because if you think about I was at the hymns meeting they had here just last week

[00:27:35] the focus was on funding going to dense areas right and then rural areas it's underserved areas

[00:27:41] because they're both sides of the urban and rural they're both underserved right and how we look at it

[00:27:47] what I look at it from that standpoint is that we should be universal enough to wear no matter where

[00:27:52] you are or where you're connected to it should look the same right as far as the solution and that's

[00:27:57] what math solves it to Duke that's the foundational point we have quite a few startups our group set

[00:28:04] has reached out to us the partner was on a couple things right only because we are that we look

[00:28:09] at herself as a foundational piece where the piece that gets to basic information we can build

[00:28:14] off top of that most will build AI solution I'll use this for example it's the way there's a lot

[00:28:19] of AI solutions come out now they're excited about the AI tools that exist but only for AI to really

[00:28:24] work and be effective what do they need I just think about that so this big boom with AI stuff

[00:28:30] our team is in that where are you going to get the information from they're pulling information

[00:28:33] from the same incomplete information as always existed and build an AI around that then you

[00:28:38] think about how great or how how supported the AI solution will be without the right information

[00:28:44] now that can we provide a better subset of information from the patient directly from across all

[00:28:51] these bounds they help provide better data to put AI tools on top of those of the thought processes

[00:28:57] that we had right to extend behind what the now is you get let's start with some good information

[00:29:02] to really give a really robust good AI tool that could provide good output right bad input in

[00:29:08] is bad input out right and that's how we see it we really do see is that from the patient engagement

[00:29:13] signing engaging the patients this will have a true organic subset of a lot of information across

[00:29:19] a lot of different barriers without all the headaches of which in the bureaucratic process of health

[00:29:23] care that you see outside of there we made it a point to stay outside of that space it wasn't popular

[00:29:28] most people probably looked at us at the beginning stories guys we're going to keep building our

[00:29:32] stuff our million dollar tool and we're on our side like you don't actually do we're going to focus

[00:29:35] on the patient focus on the patient and we're starting to get traction there now I think we're

[00:29:40] excited about where it can go we do think we could be the standard of how patient information should

[00:29:45] when we're not just using it just as a term out there we do believe that could be possible man

[00:29:49] in our goals to get patients on to get them connected and just meet a word they're in we don't need

[00:29:54] this best for tool the same tool that connects the veteran connect you mom or you son that's

[00:29:59] still a little Japan's information health care crisis so we're excited about where Matt's

[00:30:04] Friday is we're excited about where we're headed and this health care space is unique we've been

[00:30:08] in a while we don't talk about it but it's not well he's the one started for sure but we've been at

[00:30:13] this for about six years so we know a little something a little something yeah how do you keep

[00:30:19] abreast of all the rapid changes that are going on particularly you mentioned the word AI

[00:30:23] but there's lots of moving parts in healthcare there's lots of policies and regulations

[00:30:27] of the changing constantly where do you go to keep up to date on this stuff you mentioned him's for

[00:30:32] one right there yeah him said for one I but you know what so what's weird though James is that

[00:30:37] the health care IT world is small so we deal in all of your doors right so we there's a lot of

[00:30:43] newsletters were part of email lists were part of the C comes out that come out our goal is really

[00:30:47] to see what a new office is and every each are in where those regulations sustain so there's a lot

[00:30:53] of different ways you know we're connected I'll say that way that much and we also attend as many

[00:30:57] of these conferences that would keen or get information back side of that a little story we said

[00:31:02] at DC health systems that I think in 2021 in their office about our 2020 right out right when

[00:31:07] code was his to talk about match right and what we're doing there that's four years ago I'm most

[00:31:13] right so we said in the office talk about match right in that space really understanding where

[00:31:17] the roles were even if you think about I don't know one getting the C2 after 11 those things

[00:31:22] that were by substance abuse information can be passed between different entities whatever and

[00:31:28] we were looking at that time we're not pass up some entities we're given to the patient so we can

[00:31:33] move information clinical notes a lot easier than the larvae can sees can there was things that we

[00:31:38] were thinking through even back in that were bill not that's a really intriguing thing so the patient

[00:31:44] themselves is giving the permission when it passes up to the apex and the other care providers

[00:31:50] this and it goes back to the initial process when we started this is that in order for a solution

[00:31:55] truly work and be a solution the patient has to be at the center regardless of what you're thinking

[00:32:00] about whatever other organization think about you got to have to include the patient if you're building

[00:32:05] solutions and then saying hey I'm gonna pass this and remaking out to the patient there's probably some

[00:32:10] gaps there because there's even gaps going through the patient that we're seeing too right like

[00:32:14] only imagine we're getting their permission they're telling us they're connected so they're

[00:32:17] telling us about hospital you just tell them what records there they could put notes on their

[00:32:21] the records they pulled it through the records they pulled it they can put notes on this and hey I don't

[00:32:25] use these in metaphase anymore it's true patient engagement understand of the health records with the

[00:32:31] mass right but even in there there may be some gaps so I can only imagine that when a patient isn't

[00:32:36] communicated with and they're moving records between two facilities without the patient and

[00:32:40] the center there's gonna be some gaps there for sure even I was surprised like when you think of if

[00:32:45] you have a daily vitamin regime or sir herbs or something that you're taking the doctors consider

[00:32:50] that drugs and they want to know that right so that they can see if there's any interaction it's

[00:32:54] shocking how much information they do not have or their information is old to a point of a drug

[00:33:01] that's never being used anymore but I also think there's some interesting life there's two ends

[00:33:05] of lifestyle that's interesting to me that this could be very valuable on so the first component

[00:33:10] is kids getting out of college and moving on right so as you point out and one of my daughters

[00:33:16] has been very successful and moved several times and one of the things that happens is I'm not maybe

[00:33:21] gonna I'm healthy I'm young I'm not gonna go see a doctor and I always say you gotta get plugged

[00:33:27] into primary care as soon as possible because if you do have an issue that's your access point

[00:33:31] and then I was talking to a neighbor yesterday we're walking dogs together and she's over 65

[00:33:38] and she picked a certain health plan because her and her husband plan on traveling to a number of

[00:33:43] different places and one of the health plan but we were talking about but how does she get her

[00:33:48] records to doctors at this year she's going to Florida next year she's going to Texas for two

[00:33:53] months I could see the value of that so what's the biggest lesson that you've learned so far in your

[00:33:59] journey I don't think I learned it yet right I don't think you know I don't know I probably have learned

[00:34:06] I don't know which ones because when everything's for already nothing's a priority tight we use that

[00:34:11] inside our agreement now so I think but I will just highlight certain things that I have learned

[00:34:15] to is that in this journey so far I think especially there's one thing to build a tech and have

[00:34:20] the checking space and build that out we started building our tech innovation I'll say that I always

[00:34:26] because they would build this in the basement what was really important for us to do is really test

[00:34:30] drive it and market and don't jump in on the first yes right because I think you could limit that

[00:34:35] technology to right really understand where you want your roadmap where you want your product to go

[00:34:40] and then it helps you identify that is this something I should job for now are this opportunity as

[00:34:45] a roadmap feature that we can add later right to keep the integrity of your product I think a lot

[00:34:50] of times and I'm I'm grateful that I had great people around me too is that there were some huge

[00:34:55] opportunities I came out a few years back that we took a job don't I think but it will just so

[00:35:00] limit what we're building now it was so limit the things that we're going now and for me my story

[00:35:05] and my son and what I was trying to what's a driver for is not to focus the really focus at the light

[00:35:10] at the end of the tunnel and not everybody has that dry and has that progress behind it so to speak

[00:35:15] that why but I live back of this and we have me and our team had a conversation about this just

[00:35:20] the last couple of months on what opportunities if we had a jump phone or to look lucrative right at

[00:35:26] that time but it would have been a huge row blocker now so just really know what you want it

[00:35:32] want your product to be and understand that and recognize what's a shiny object was actually an

[00:35:37] opportunity and those are hard to identify some time especially when you're in a new space the best

[00:35:42] thing I could tell you is that will this take away from my ultimate goal and then remember for me

[00:35:48] my ultimate goal wasn't just built on my guts and buildings and all this stuff we brought

[00:35:52] in a peep person tells I all right for you to hit revenue you need to have these two targets doing

[00:35:57] these things so we knew what our goal was as he shiny objects popped up we're like all right I'm

[00:36:01] just going to take us away from our long-term goal let's keep moving it's a unique perspective on it

[00:36:05] I'm just super grateful for the people I had around me and I'm grateful where we're headed now

[00:36:10] the job's not done and passing my home's work so it's not done there's a lot of work ahead

[00:36:15] but that's why I think the biggest success for me is that follow true to what you're building right

[00:36:19] know what you need to get to your end goal in mind and every time a shiny object our

[00:36:23] opportunity appears you have to identify is this going to slow down the ultimate goal or will

[00:36:28] they help in that alone so I just I was working with the client last week and I had a ton of data

[00:36:33] and at the end of it I broke out the various options into those that were root cause and those

[00:36:40] were symptoms of the health care system right so a lot of times to your comment here is that the

[00:36:45] shiny object is solving a short-term symptom but I also hear out of you something that I think

[00:36:51] is important just to bring up to the people so first it's you made your system and then try to

[00:36:55] break it right so you're the person that tries to break it in that effort of breaking it you discover

[00:37:01] if your sample of one was good or not I hear having a vision which is obviously very personally

[00:37:07] motivated to to turn down money because you don't want to focus on a symptom and then I hear

[00:37:12] surround yourself with experts that can challenge you so that you're not so stubborn on your vision

[00:37:19] that you're not pragmatic and I think those are three powerful traits did you grow up in a big family

[00:37:24] or small family or he's counted so yeah yeah yeah yeah yeah yeah you're hidden down the head it was

[00:37:30] seven of us and then my mom passed it was just I'd I said my mom passed when I was in a

[00:37:35] freshman high school and I was a second oldest so you know how care I know so it to that to your

[00:37:41] point you hit something I think that's what drives it right because we have to be able to balance

[00:37:45] between all of those and Dylan with just us growing up and being trying to be mature we're being

[00:37:50] parents and we're being the mischievous brothers and sisters at the same time we're raising them

[00:37:55] and also causing the kids myself it was one of those things like you're helping brother with

[00:37:59] math homework and giving him a wedgie and hourly yeah at the same time right are throwing them out

[00:38:03] the window trying to flush just head down until they really have our lock in my other sister in a

[00:38:08] closet all those things that happen I think how I guess I does sign up bringing this money you

[00:38:13] brought that up but you have to be able to measure across about because you nobody's

[00:38:18] perfect in everything and I learned to recognize it really is Chris where do you have gaps

[00:38:22] and most people will look at the gaps and say all right this is where he's lacking in head

[00:38:27] he can't be successful because of this I look at it like I'm glad I know where my gap so I can

[00:38:31] fill somebody to fill it and what I'm strong at is I'm a storyteller right I understand the tech

[00:38:36] and I'm not even a tech guy about the nature of building and coding I'm an integrator right I'm

[00:38:41] a morbid integrator understand where the problems are and like how do we integrate already existing

[00:38:46] tools and make them useful now we have to build our own our patent pending now which is super exciting

[00:38:51] that we have working now but I look at just integrating technologies right and then build

[00:38:55] where we have to build what's existing then build we have to build because if you're building something

[00:39:00] then already exists this already out there and you're trying to combat that it just makes things

[00:39:04] so much harder we're looking at now and we went on outside we built something that will go straight

[00:39:08] to the patient directly to the patient right and they have just as much information are more

[00:39:13] than probably a doctor to go on a seat right and that was our focus there wasn't a lot of money

[00:39:17] and initially right in that gave it but now where we're headed now we went to where the value was

[00:39:22] and I think now that we've done that and took us entire we kept our eye on the prize I think we're

[00:39:27] in a really unique position now to be a catalyst for patient record sharing patient control records

[00:39:34] without many barriers right we don't have many barriers because he has been a patient side of it

[00:39:39] that the patient can make those decisions now we have we had various not really barriers there

[00:39:44] but because the patient is driving there's very limited barriers that we have right now so if I wanted

[00:39:50] to get your app is it available in the app stores are you have a limited release going on yeah we

[00:39:55] have a limited barely sat now I'll work with a large kit say a large academy right now a couple of

[00:40:01] that will work with now it's roll out we'll probably push out the mobile app we're looking at

[00:40:06] the middle of March they get that out but there is a web app that's available that's can download

[00:40:10] and you get your records to now we haven't rolled it out to the masses but we do have like you

[00:40:14] you could check our our website you get on the list to get added to it but we really one thing

[00:40:19] about mass right that's important is that we want to meet the patients where their our VA will support

[00:40:23] them we can handle on million patients we have the veterans we can put all the veterans on it

[00:40:27] if needed but how do you support that how to explain to them what that is so we really want to be

[00:40:32] engaged with that patient not just pain it would have brought brush but we're going in and

[00:40:36] we have a whole team that's a patient engagement team we have a stakeholder engagement team

[00:40:40] we have our tech team ourselves see but all four of those teams work in their own four entities

[00:40:45] to really make this day successful so our stakeholder engagement goes into an area or focus on

[00:40:50] certain area if it's through a hospital that we're working with a academy that we're working

[00:40:53] with right now to get their patients on it and then we can grow from there so we are looking at

[00:40:59] spreading that making it fully open to the public in March we're right now it's certainly

[00:41:03] success we're connected with now that's why we have a good idea of what we had that's excellent

[00:41:08] so as you look at out of healthcare and the next 10 years what do you see this is the biggest

[00:41:13] opportunity for growth or the biggest threat to the health care system the biggest threat to

[00:41:18] the healthcare system I think is bureaucracy I think that's the biggest hindrance I think

[00:41:23] to the healthcare system as where it stands because you think from here to our perspective from

[00:41:27] their level they're really focused on controlling their asset and their asset is data right but then

[00:41:32] on government side of it they're pushing we need to share more data so they're on two opposite

[00:41:36] side of the spectrum so there's regulations being pushed out accent these large companies

[00:41:41] and to integrate their data and when they're doing it they're doing that limited fashion which is

[00:41:46] not really that much beneficial in the past you know soft sum of the needs and for us that's what

[00:41:51] we focus on our side the biggest opportunity now is the ability a lot of patients to have more

[00:41:56] control and 2012 they rolled out this regulations to have more electronic medical records so everybody

[00:42:02] created portals right as great as that was everybody had a portal how many patients trying to get

[00:42:07] 20 portals connected get one if said once that information the great thing that's happening now

[00:42:13] that the regulations out that says not only does a patient have right to get their information

[00:42:18] they should have right to control it and that's start to involve the technology side of it and

[00:42:22] said the patient can decide where they want their records to be bed and to who they connect to

[00:42:27] they should have that right and that change just received which is gave I think gave

[00:42:32] just the healthcare the biggest boost because if I look at it and this how I explain it so our

[00:42:37] group and our team is that we're like the social media partner healthcare right we're like the

[00:42:41] Facebook I really we go straight to the patient right to the source and they can pull

[00:42:45] information on socially and connect where they need to connect it to yeah this is a lot of

[00:42:49] information that they'll have probably more than one thing doctor have but here's the thing is

[00:42:53] there's right and that's who they're the ones that should have so everybody has the sentient

[00:42:58] their own HIE so the speaker individual HIE first of all I'll mention that I'm gonna put your link

[00:43:04] into that I'll get the link so people can sign up to put it in the show notes because I think

[00:43:08] it's important so if I had your app and I went to my doctor and said I have this and it's a doctor

[00:43:15] here in Pittsburgh would they have the capability to read it or would they need to the organization

[00:43:21] would need to make a some sort of connection into yours to get it to tie yeah so what they would

[00:43:26] have to do is they would have to sign up for a SAS model so the patient is ready to have it but we

[00:43:30] have a SAS model that sits inside the provider's office now so where they can connect and read

[00:43:36] the patient's records so within our platform you can go as a patient going to our

[00:43:39] hatcher house with hatcher records and then you go into our platform where it says share

[00:43:44] yeah share there's a list of doctors or a list of we have two sub sets of groups you can share with

[00:43:49] there's doctors and those organizations even with school signs up on other side and say I

[00:43:53] want shot records they can share it there we have a list of both sides whereas not just doctors

[00:43:58] are providers you can share directly with the organizations but we're not limited to just a

[00:44:02] health care space anybody needs those records that need access to the records if they want to be on

[00:44:07] other side that to be a partner with us to share the receive patient information we would be of

[00:44:13] the patient we able to share within and they can share anything from clinical notes their own

[00:44:16] personal notes all those records that they see or building that out and that's what makes this

[00:44:21] thing so unique of how we're rolling this product out is that we understand the needs of where patients

[00:44:26] are we don't want to just give them too much of your mates that they can't use but we want to make

[00:44:31] a useful form and that goes back to our roll out the is the way it is really understand what the

[00:44:36] needs are how to refine this because the easier to control the subset of this our biggest then

[00:44:41] having a broad brush have to go back and make an adjustment on it so our gold now is and I will say

[00:44:47] we're getting really good feedback on where this thing is we've been asked for more from that

[00:44:51] point we're still trying to keep it confined in some sense but we're in the process now is

[00:44:55] writing out a roadmap but where this is to get to where your point or point early when we're talking

[00:45:00] about AI to us so we're like all right here's how you can run AI on the top of what we have now

[00:45:05] those are thought processes our team is now is where we are now or as this to be where we're

[00:45:10] headed to be at I can see the value in the educational system too different universities have

[00:45:15] different size medical but the bigger universities a lot of times will take care of some of the basic

[00:45:21] student needs actually up the university yeah and given that they're coming from all over the

[00:45:26] world it would be a tremendous asset to have that but where I'm talking about this right now

[00:45:30] with three universities right now because for that exact reason and one of the universities we're

[00:45:35] working with now 70% of their patients come outside when they really have that you start to understand

[00:45:41] it and especially when you start working with this university size you start to understand that scale

[00:45:45] right then need that scale students that's coming in and know necessarily have a acute issue they

[00:45:50] just need records from the right so it really focused directly on records right the VA is a

[00:45:55] really good one too because veterans don't have developmental records anywhere but we can get

[00:46:01] those for them and they travel the same way but it was so great about is that a better to be a

[00:46:05] student and have student records and VA records it all operates the same with their app it's no

[00:46:11] section after that too that's fantastic very good was there anything else you'd like to share

[00:46:15] with our audience no I appreciate the opportunity very and just that just we are really trying to

[00:46:21] change health care at the core of of where health needs to be changed and that's with the patient I

[00:46:26] think they're the one entity that travels that's a part of every everything is in that record they're

[00:46:31] one entity that's a part of every decision is made they should have some way control you know I'm

[00:46:36] excited about where they decided by the opportunity and how to share along right I think just for

[00:46:42] the way health care is opening up and allowing third party applications like us to come in and make

[00:46:46] an impact not just build a application we can make an impact or super excited about that fantastic well

[00:46:52] thank you for joining us I really appreciate our conversation absolute James thanks man it's been a

[00:46:57] pleasure thanks for tuning into the chalk talk gym podcast for resources show notes and ways to get

[00:47:06] in touch visit us at chalktalkgem.com