The Power of Consumer Focus in Healthcare Innovation with Joseph O'Brien, Head of Sales for LG Digital Health

[00:00:03] Hey everybody, welcome back to the Outcomes Rocket. Saul Marquez here. I'm so excited to

[00:00:07] have Joe O'Brien with us, head of sales for LG Digital Health. Joe, thanks for joining us.

[00:00:12] Thanks Saul for having me.

[00:00:13] Pleasure. HIMSS 2024, we are here. It's live, it's bustling. Tell us a little bit about LG

[00:00:20] Digital Health, what you guys do and what main stakeholder in the health system you guys are

[00:00:24] helping.

[00:00:25] Yeah, great way to start off. So we're very exciting at LG Digital Health. We've been at

[00:00:28] it for nearly two years now. The aha moment for LG came as we realized we had a very strong

[00:00:33] presence already in the health systems, long-term care facilities with our TVs, right? In the

[00:00:38] patient room. And so with the core gaps in care around patient experience, provider shortages,

[00:00:45] staff burnout, it was our opportunity to get in, dive in head first into the digital health space

[00:00:50] and create clinical applications to address those gaps in care by activating those in-patient room

[00:00:55] TVs for digital interactions between the provider and the patient. It's a starting point for us and

[00:01:00] really have a lot of big plans to go beyond the health system walls.

[00:01:04] Love it. Yeah, you know that health system real estate inside of the rooms, it's a big deal. And

[00:01:10] already having a footprint there, what a smart move to say, how can we help? How can we do more?

[00:01:15] Here at HIMSS 2024, there's a lot of talk, a lot of bustle, a lot of words like AI and

[00:01:21] innovation. What's been the biggest aha moment for you here? And why is it that you guys chose

[00:01:27] to come? Well, HIMSS is the conference of all conferences in healthcare. It's got staying

[00:01:32] power and a lot of reputations in terms of the access, the thought leadership that takes place,

[00:01:37] and really just the conversations. It's very enlightening for us and we learn quite a bit.

[00:01:41] We're always seeking education around our product, but also what new challenges systems are facing.

[00:01:47] For us, it reinforces what we're already doing and where our focus should be. I think one of

[00:01:52] the key takeaways I've found is the hospital at home is really more closer to a reality than

[00:01:57] maybe we previously thought a year ago or two years ago. Hey, that's really interesting, Joe.

[00:02:02] Help us understand, right? The presence in the hospitals, obviously in the homes,

[00:02:07] what kind of involvement or plans do you guys have at LG Health around that?

[00:02:11] Yeah, so we're looking really to lean into health systems to help build our roadmap with

[00:02:16] clinical feedback, understanding where there are short-term gaps are, long-term gaps are. But

[00:02:22] it seems the track is leading towards the home, right? And now regulations, state regulations

[00:02:26] are starting to back those initiatives. And so it's really, the timing is now. With the clinical

[00:02:31] feedback that we're developing with systems in the patient room, we can apply that to the home

[00:02:36] and make that a reality. As we know, baby boomers are aging. They want to be in the home. They want

[00:02:40] to have their connectivity with their providers in their space. And so we feel confident at LG

[00:02:46] that we've got that footprint to make that a reality. You think of a brand like LG, you think

[00:02:51] consumer. And a big part that's been missing in healthcare is that consumer-first approach.

[00:02:58] Can you comment on that? Yeah. I mean, it's even we get caught up in the provider and staff kind

[00:03:03] of workflows, right? And making their lives easier, but it all flows back to the patient

[00:03:06] experience. So that has a ripple effect across the system and into the realities of a consumer,

[00:03:12] right? As far as how we engage with our phones, how we engage with everyone in the digital space,

[00:03:17] but primarily that healthcare one-to-one focus is really an emphasis that we are really looking to

[00:03:23] hone in on and make sure that patient experience is not disrupted once they leave the health system

[00:03:28] and go to the home. So a lot of focus is on that transition from discharge to the home and how

[00:03:33] we stay connected to the patient. Love it. Thank you, Joe. Everybody out there that didn't get a

[00:03:38] chance to be here at HIMSS is looking for those insights and calls to action. So what would you

[00:03:44] leave our audience with as far as call to action and what's the best place they could learn more

[00:03:48] about you and LG Digital Health? Yeah, I think a call to action is that you're probably a lot

[00:03:52] closer than you think to some of these projects that you're looking at around AI or interoperability,

[00:03:58] the hospital home. So continue down that path, look for partners that are already you're familiar

[00:04:04] with that have a plan to make that a custom fit for your system and your environment,

[00:04:09] your communities. And you can learn more about LG Digital Health on all our socials. We're active at

[00:04:14] a lot of conferences. And so yeah, looking forward to engaging and to do the conversations

[00:04:18] this week at HIMSS. Awesome. Joe, thank you very much. And everybody listening and watching us

[00:04:23] today, make sure you check out the show notes where we'll have ways that you could get in touch with

[00:04:27] Joe and his team at LG Digital Health. The opportunities now, as he said, so take advantage

[00:04:32] of those links below to get in touch. Joe, thanks for being with us. Thanks, Al, appreciate it.