Transforming Cardiology Through Digital Innovation with Dr. Jeffrey Wessler, a cardiologist, founder, and CEO of Heartbeat Health

[00:00:02] [SPEAKER_00]: Hey everybody, welcome back to the Outcomes Rocket Founder Stories.

[00:00:08] [SPEAKER_00]: I'm really excited to host an amazing guest with us today.

[00:00:12] [SPEAKER_00]: His name is Dr. Jeff Wessler.

[00:00:16] [SPEAKER_00]: He is a cardiologist, founder, and the CEO at Heartbeat Health.

[00:00:22] [SPEAKER_00]: They're transforming the business of cardiology from a digital perspective and really across

[00:00:28] [SPEAKER_00]: the entire nation.

[00:00:29] [SPEAKER_00]: So I'm excited to have him here with us today.

[00:00:31] [SPEAKER_00]: Jeff, thanks for being with us.

[00:00:34] [SPEAKER_00]: Hey Saul, great to be here.

[00:00:35] [SPEAKER_00]: Thanks for having me.

[00:00:36] [SPEAKER_00]: Absolutely.

[00:00:37] [SPEAKER_00]: You guys are really changing the game in cardiology from access to really delivery.

[00:00:44] [SPEAKER_00]: And so we're going to have a chance to really unpack that and why what you guys

[00:00:48] [SPEAKER_00]: do is so unique.

[00:00:49] [SPEAKER_00]: But before we dive into that, Jeff, I'd love to really learn more about you.

[00:00:53] [SPEAKER_00]: What is it that inspired your work in health care and entrepreneurship?

[00:00:58] [SPEAKER_01]: Yeah, it wasn't, it was not always in my cards, I'd say to do entrepreneurship, but it

[00:01:03] [SPEAKER_01]: was always in my cards to be in health care.

[00:01:06] [SPEAKER_01]: My grandfather was a cardiologist.

[00:01:08] [SPEAKER_01]: My middle older brother is a cardiologist.

[00:01:11] [SPEAKER_01]: We've been keeping it in the family.

[00:01:13] [SPEAKER_01]: That's cool.

[00:01:13] [SPEAKER_01]: And I think about maybe 15 years ago or so I started to get the bug of I'd

[00:01:21] [SPEAKER_01]: like to really work on how we deliver care.

[00:01:24] [SPEAKER_01]: I've always been somewhat fascinated, maybe even obsessed with how we bring new

[00:01:29] [SPEAKER_01]: clinical interventions to market.

[00:01:31] [SPEAKER_01]: But there seems to have been a gap in how we get something from the approval

[00:01:37] [SPEAKER_01]: clinical trials space actually into patients and out to broad swaths of

[00:01:43] [SPEAKER_01]: patients who really need and will benefit from it.

[00:01:45] [SPEAKER_01]: And that's the space that I took a love and a real focus on in my career.

[00:01:50] [SPEAKER_01]: Ultimately that turned into an entrepreneurship track when I said, Hey,

[00:01:54] [SPEAKER_01]: cardiology is, which is the specialty field that I went through with training.

[00:01:59] [SPEAKER_01]: And is a field that may be one of the prime opportunities to actually improve

[00:02:03] [SPEAKER_01]: that gap between treatment.

[00:02:06] [SPEAKER_01]: That's amazing, but doesn't really get to all the people who need it.

[00:02:08] [SPEAKER_01]: And then focus on how do we get that care out there?

[00:02:11] [SPEAKER_00]: I think that's great.

[00:02:12] [SPEAKER_00]: Jeff, Oh, were you going to continue?

[00:02:14] [SPEAKER_00]: Please, please go for it.

[00:02:15] [SPEAKER_01]: Well, just to say that I think that ultimately that made its way to

[00:02:19] [SPEAKER_01]: heartbeat health about seven, eight years ago when I was doing work in the

[00:02:25] [SPEAKER_01]: academic setting on different ways of studying, delivering and getting care

[00:02:28] [SPEAKER_01]: out there and really saw that there was a big opportunity and gap in the

[00:02:33] [SPEAKER_01]: market for creating this national decentralized practice to do cardiology

[00:02:39] [SPEAKER_01]: and be the provider of services across the U S.

[00:02:42] [SPEAKER_01]: And that's eight years later, what we've built at heartbeat.

[00:02:44] [SPEAKER_01]: And it's, uh, it seems to be going pretty strong, man.

[00:02:47] [SPEAKER_00]: That's so cool, Jeff.

[00:02:47] [SPEAKER_00]: I love the vision that you had.

[00:02:50] [SPEAKER_00]: And we had a nice chat before recording the podcast, just how

[00:02:54] [SPEAKER_00]: fast things have changed.

[00:02:56] [SPEAKER_00]: And so, you know, the entrepreneurial journey is as much vision as it

[00:03:01] [SPEAKER_00]: is grit and sticking with it.

[00:03:04] [SPEAKER_00]: So as we chat about heartbeat health and what makes you guys unique, I

[00:03:07] [SPEAKER_00]: want to kind of pull on some of that story that, and your journey there,

[00:03:11] [SPEAKER_00]: but talk to us about heartbeat health.

[00:03:13] [SPEAKER_00]: What is it that you guys do that's so unique for the people that don't

[00:03:16] [SPEAKER_00]: know? Yeah.

[00:03:17] [SPEAKER_01]: Heartbeat is the best way to think of us as a large cardiology practice in

[00:03:22] [SPEAKER_01]: the cloud.

[00:03:22] [SPEAKER_01]: So we've got hundreds of clinicians doing care across the U S everything

[00:03:28] [SPEAKER_01]: from cardiac diagnostics, like rhythm monitors and echocardiograms and

[00:03:33] [SPEAKER_01]: CT scans all the way to tele visits, e-consults, and then ongoing

[00:03:38] [SPEAKER_01]: care, including ordering medications, titrating those medications, for

[00:03:42] [SPEAKER_01]: example, with patient for patients with heart failure who have very

[00:03:45] [SPEAKER_01]: high care needs and places where they need clinical interactions.

[00:03:50] [SPEAKER_01]: And when you think about that care, the big missing component as

[00:03:55] [SPEAKER_01]: compared to where things were before heartbeat is that it is really,

[00:03:59] [SPEAKER_01]: really hard to access that care in most parts of the country.

[00:04:03] [SPEAKER_01]: There was just a landmark study that came out that's been reported

[00:04:07] [SPEAKER_01]: in a lot of the major news outlets about how almost 50%, I think 46

[00:04:11] [SPEAKER_01]: is the actual number, 46% of counties in the U S don't have access to

[00:04:16] [SPEAKER_01]: a cardiologist.

[00:04:17] [SPEAKER_01]: And when you think of such an important high risk condition, that's

[00:04:22] [SPEAKER_01]: almost unacceptable, you know, for obviously for people's health, but

[00:04:26] [SPEAKER_01]: the outcomes that that bears.

[00:04:28] [SPEAKER_01]: So that's the gap we play in.

[00:04:29] [SPEAKER_01]: That's the place where heartbeat says, well, we, we can give you

[00:04:32] [SPEAKER_01]: that access and we can provide that care at scale throughout the U S.

[00:04:36] [SPEAKER_00]: Man.

[00:04:37] [SPEAKER_00]: I mean, that number is staggering.

[00:04:38] [SPEAKER_00]: I wasn't aware of that.

[00:04:41] [SPEAKER_00]: 46% of counties do not have access to a cardiologist.

[00:04:44] [SPEAKER_00]: That is just wild.

[00:04:45] [SPEAKER_00]: That's right.

[00:04:46] [SPEAKER_00]: It's amazing.

[00:04:47] [SPEAKER_01]: And yeah, in this country, in this country, and we're so used to

[00:04:51] [SPEAKER_01]: seeing like a lot of the places where high quality cardiovascular centers are

[00:04:57] [SPEAKER_01]: actually have five academic centers in a, you know, I'm from New York

[00:05:01] [SPEAKER_01]: and we've got five academic centers in five square blocks of each other.

[00:05:05] [SPEAKER_01]: But that's not the majority of care in the U S and that causes some real

[00:05:11] [SPEAKER_01]: disparities and real issues for people who need this care.

[00:05:13] [SPEAKER_00]: Totally.

[00:05:15] [SPEAKER_00]: So talk to us about your model.

[00:05:17] [SPEAKER_00]: You're obviously, you know, improving access and I would even say

[00:05:21] [SPEAKER_00]: equity along the way it's much needed.

[00:05:25] [SPEAKER_00]: How does it work?

[00:05:25] [SPEAKER_00]: And do you have an exclusive provider network or are you partnering

[00:05:30] [SPEAKER_00]: with other health systems?

[00:05:31] [SPEAKER_00]: Talk to us about that.

[00:05:33] [SPEAKER_01]: Yeah.

[00:05:33] [SPEAKER_01]: Good question.

[00:05:33] [SPEAKER_01]: So over the years we've worked in different models and finally

[00:05:37] [SPEAKER_01]: found our core model.

[00:05:39] [SPEAKER_01]: I'd say three or four years ago, which was we will be the network.

[00:05:44] [SPEAKER_01]: So heartbeat medical group now has its own clinicians, everything from

[00:05:48] [SPEAKER_01]: cardiologists to advanced practitioners, to nurses, to care

[00:05:52] [SPEAKER_01]: coordinators, to sonographers all doing care.

[00:05:55] [SPEAKER_01]: So think of it like a large division of cardiology, but for one thing,

[00:05:59] [SPEAKER_01]: which is that no one's in the same location and everyone's doing care

[00:06:04] [SPEAKER_01]: across the U S so we mostly do that care for primary care groups and

[00:06:09] [SPEAKER_01]: particularly groups that are bearing risk, financial risk on their population.

[00:06:14] [SPEAKER_01]: And the reason that that has become the main model is that those groups

[00:06:18] [SPEAKER_01]: stand to benefit from keeping the care in house when they have to send

[00:06:22] [SPEAKER_01]: somebody out to a fee for service cardiologist, and then I have to put

[00:06:27] [SPEAKER_01]: bills for the cascade of diagnostic tests they might get or the procedures

[00:06:32] [SPEAKER_01]: that they get, it's a lot more cost effective of a model to say, well,

[00:06:36] [SPEAKER_01]: let's keep as much in house as we can and only send someone when they

[00:06:40] [SPEAKER_01]: really need a procedure or really need an advanced diagnostic.

[00:06:44] [SPEAKER_01]: Otherwise we can keep the incentives aligned with improving

[00:06:47] [SPEAKER_01]: their outcomes and quality.

[00:06:48] [SPEAKER_00]: That's excellent, Jeff.

[00:06:49] [SPEAKER_00]: So you guys have your own network and you're pairing up with primary

[00:06:54] [SPEAKER_00]: care and folks that take risks.

[00:06:56] [SPEAKER_00]: So you're looking at ACOs, Medicare Advantage, and really kind of this

[00:07:00] [SPEAKER_00]: population that could really benefit from this.

[00:07:03] [SPEAKER_01]: That's exactly right.

[00:07:04] [SPEAKER_01]: And it happens that Medicare Advantage is growing, maybe the fastest

[00:07:08] [SPEAKER_01]: growing line of business in the U S right now by 2030, the majority

[00:07:13] [SPEAKER_01]: of patients will be in these accountable care payer contracts.

[00:07:18] [SPEAKER_01]: And that matches, it turns out the, where the risk of

[00:07:22] [SPEAKER_01]: cardiovascular disease lies.

[00:07:23] [SPEAKER_01]: It lies in older patients, Medicare and Medicare Advantage.

[00:07:26] [SPEAKER_01]: Patients have much higher risk of cardiovascular disease or much

[00:07:30] [SPEAKER_01]: higher prevalence of cardiovascular disease.

[00:07:32] [SPEAKER_01]: And it's being severely under managed and under diagnosed simply

[00:07:38] [SPEAKER_01]: because of this access problem.

[00:07:40] [SPEAKER_01]: It can take months to get to a cardiologist in lots of

[00:07:44] [SPEAKER_01]: areas throughout the U S.

[00:07:45] [SPEAKER_00]: Amazing.

[00:07:46] [SPEAKER_00]: And so with that said, I guess you're partnering with the

[00:07:49] [SPEAKER_00]: payer organizations as well, right?

[00:07:51] [SPEAKER_00]: To be able to deliver this.

[00:07:53] [SPEAKER_01]: Yep, that's right.

[00:07:54] [SPEAKER_01]: So like a lot of health tech companies, we started and said, let's go

[00:07:58] [SPEAKER_01]: direct to consumer and build a market there.

[00:08:00] [SPEAKER_01]: We actually did okay in the New York area specifically, and built a

[00:08:05] [SPEAKER_01]: fairly large clinical direct to consumer practice in pretty short time, about

[00:08:10] [SPEAKER_01]: a year, I had several thousand people, but what we found was they

[00:08:14] [SPEAKER_01]: weren't the patients who really needed us, who we were going to get

[00:08:17] [SPEAKER_01]: the most benefit and help the most.

[00:08:19] [SPEAKER_01]: And if we wanted to realize the vision of really inflecting outcomes in care,

[00:08:24] [SPEAKER_01]: then we had to work with payers to focus on their patients who needed it

[00:08:29] [SPEAKER_01]: the most and that ended up being a hard transition, but ultimately a

[00:08:34] [SPEAKER_01]: fruitful one, and we're in a much better place now that we're directly

[00:08:38] [SPEAKER_01]: partnered with those paying for care and also those who know

[00:08:41] [SPEAKER_01]: their highest risk members.

[00:08:43] [SPEAKER_00]: That's great.

[00:08:43] [SPEAKER_00]: No, that's really, really interesting.

[00:08:45] [SPEAKER_00]: Look, we connected.

[00:08:47] [SPEAKER_00]: I saw a post that you did on LinkedIn.

[00:08:50] [SPEAKER_00]: You were unboxing your 12 lead Cardia.

[00:08:53] [SPEAKER_00]: So that really got my attention kind of, and where the model is going.

[00:08:58] [SPEAKER_00]: We had Dr.

[00:08:59] [SPEAKER_00]: Albert, you know, on the podcast we were at ACC.

[00:09:01] [SPEAKER_00]: It was an awesome meeting, tons of innovation this year.

[00:09:05] [SPEAKER_00]: Just incredible.

[00:09:06] [SPEAKER_00]: Right.

[00:09:06] [SPEAKER_00]: Were you there this year by the way?

[00:09:07] [SPEAKER_01]: I was, and also spent some time with Dave.

[00:09:10] [SPEAKER_01]: So we missed each other there.

[00:09:11] [SPEAKER_00]: Man, we missed each other.

[00:09:12] [SPEAKER_00]: I'll catch you next year for sure.

[00:09:14] [SPEAKER_00]: Um, but I was super intrigued by that because you have this device.

[00:09:19] [SPEAKER_00]: So are you guys looking at shifting to start making house calls?

[00:09:24] [SPEAKER_01]: Yeah, good question.

[00:09:25] [SPEAKER_01]: So first just to say, I think the device and diagnostic space in

[00:09:30] [SPEAKER_01]: cardiology is changing and accelerating more rapidly than any other.

[00:09:34] [SPEAKER_01]: And I'm, I think that's one of the things that has kept me so excited

[00:09:39] [SPEAKER_01]: about this space over the last decade is that every year, a new diagnostic

[00:09:44] [SPEAKER_01]: or a new version of a cardiac device comes out that is moving closer and

[00:09:49] [SPEAKER_01]: closer to realizing that goal of cardiac diagnostics from home.

[00:09:53] [SPEAKER_01]: So we've been right there with the cutting edge of that trend and using

[00:09:58] [SPEAKER_01]: diagnostics as closely as we can to deliver care.

[00:10:02] [SPEAKER_01]: Our rhythm monitoring is probably the first and best example of

[00:10:06] [SPEAKER_01]: a use case that works there.

[00:10:08] [SPEAKER_01]: So we now run the largest rhythm monitoring program in the country in

[00:10:13] [SPEAKER_01]: partnership with a group called iRhythm that sends rhythm monitors to

[00:10:17] [SPEAKER_01]: high-risk individuals or symptomatic individuals to look for a

[00:10:21] [SPEAKER_01]: rhythm as like atrial fibrillation, which if found early enough, can be

[00:10:26] [SPEAKER_01]: managed and treated and do, you know, get yield amazing outcomes,

[00:10:29] [SPEAKER_01]: like prevent strokes, which can be devastating.

[00:10:32] [SPEAKER_01]: So these programs, I'd say two things about them.

[00:10:35] [SPEAKER_01]: Number one, the potential is just amazing to really change huge broad

[00:10:40] [SPEAKER_01]: outcomes with large, large populations because you get to get rid of that

[00:10:45] [SPEAKER_01]: barrier of having someone to have to go in to a brick and mortar clinic

[00:10:49] [SPEAKER_01]: or diagnostic center to get that diagnostic.

[00:10:52] [SPEAKER_01]: But the flip side to that is they need to be studied cautiously and

[00:10:57] [SPEAKER_01]: carefully to make sure that you're doing more benefit than harm and that

[00:11:00] [SPEAKER_01]: the benefit is yielding the right clinical outcomes.

[00:11:03] [SPEAKER_01]: So one of the things that I've always brought, I think to the heartbeat

[00:11:07] [SPEAKER_01]: line of thinking, but also to our different partners is the need to say,

[00:11:11] [SPEAKER_01]: it won't be the business model that drives this forward and keeps this

[00:11:14] [SPEAKER_01]: to be a multi-decade long company and opportunity.

[00:11:18] [SPEAKER_01]: It'll be the clinical outcomes.

[00:11:19] [SPEAKER_01]: And if this innovation of remote delivered care in cardiology is

[00:11:24] [SPEAKER_01]: going to work, then we have to study it.

[00:11:25] [SPEAKER_01]: We have to prove that it works in that it's at least as good as,

[00:11:28] [SPEAKER_01]: if not better than, you know, similar care being done in the

[00:11:32] [SPEAKER_01]: brick and mortar or I've started calling it the terrestrial world.

[00:11:36] [SPEAKER_00]: I love that by the way.

[00:11:39] [SPEAKER_00]: Love that big thinking, big thinking is where it starts.

[00:11:42] [SPEAKER_00]: You have to have vision and you have vision Jeff, and I love

[00:11:46] [SPEAKER_00]: your vision for this business.

[00:11:48] [SPEAKER_00]: Building the company certainly, you know, is never easy.

[00:11:51] [SPEAKER_00]: It's never easy to build a company like this.

[00:11:53] [SPEAKER_00]: If you could reflect on any setbacks that have really defined

[00:11:58] [SPEAKER_00]: the company's future movement, what would you point to?

[00:12:02] [SPEAKER_01]: Over the years, the biggest challenges for us have been every time

[00:12:06] [SPEAKER_01]: we've made a big pivot and most of the time that has to do with focus

[00:12:12] [SPEAKER_01]: and becoming unfocused and chasing too many different things.

[00:12:16] [SPEAKER_01]: And so I think in this space in particular, every week I see

[00:12:21] [SPEAKER_01]: new opportunities, new directions we could go, new devices or diagnostics

[00:12:25] [SPEAKER_01]: or channels that might be a good idea.

[00:12:28] [SPEAKER_01]: And I think it's easy to say, look, we got to go chase them all.

[00:12:31] [SPEAKER_01]: Focusing and bringing yourself back and saying, actually let's stick to the

[00:12:35] [SPEAKER_01]: model that's working and prove that out first before we expand and move into a

[00:12:40] [SPEAKER_01]: new area has been a lesson that hard learned, but one that's paid off over

[00:12:45] [SPEAKER_01]: time. And I think when I think about the hard moments over our last seven

[00:12:50] [SPEAKER_01]: to eight years or so that those have been the moments that stick out is

[00:12:53] [SPEAKER_01]: when we've had to shut something down, not because it's not a good idea,

[00:12:56] [SPEAKER_01]: but because we need to stay focused on what is working and what's going to

[00:12:59] [SPEAKER_01]: be most effective for our short and medium term roadmaps.

[00:13:03] [SPEAKER_00]: I love that. Yeah, I remember being at a conference.

[00:13:06] [SPEAKER_00]: It was Becker's and at the time it was Omar Ishrac, the previous CEO of

[00:13:11] [SPEAKER_00]: Metronik. Yep.

[00:13:13] [SPEAKER_00]: And he spent like just as much time talking about what they don't do as

[00:13:19] [SPEAKER_00]: much as what they do do.

[00:13:21] [SPEAKER_00]: And like that just kind of back to what you're saying, you know, it's

[00:13:24] [SPEAKER_00]: so important as a founder to really be crystal clear and communicate that

[00:13:29] [SPEAKER_00]: what do you do to communicate that to your team, to investors?

[00:13:33] [SPEAKER_00]: Like what's your process for that?

[00:13:35] [SPEAKER_01]: Yeah, it's a good question.

[00:13:36] [SPEAKER_01]: And I'll give you, I'll answer that and then give you an example that's

[00:13:39] [SPEAKER_01]: happening right now.

[00:13:40] [SPEAKER_01]: So we, number one, I think I have found the need to find clarity myself

[00:13:47] [SPEAKER_01]: about what the vision is, what the roadmap is, what our message is first

[00:13:50] [SPEAKER_01]: and then over communicate that again and again and again.

[00:13:54] [SPEAKER_01]: Our company is one of many that are remote team that's all over the

[00:13:58] [SPEAKER_01]: country. We're not all in the same place.

[00:14:00] [SPEAKER_01]: So it takes over communication and simple communication of what our

[00:14:05] [SPEAKER_01]: goals are, what our vision is and how we're going to achieve those.

[00:14:08] [SPEAKER_01]: And I've found myself learning how to communicate and message things in

[00:14:12] [SPEAKER_01]: a much better way than I ever have before.

[00:14:15] [SPEAKER_01]: And I think that's the most effective.

[00:14:17] [SPEAKER_01]: And then the example that we're facing right now, and I'm sure

[00:14:20] [SPEAKER_01]: you're seeing this in your view of the landscape is value-based care

[00:14:24] [SPEAKER_01]: is everywhere and everyone is talking about value-based care nonstop.

[00:14:27] [SPEAKER_01]: My view of the market is that in specialty care, in particular,

[00:14:32] [SPEAKER_01]: cardiovascular, we're really still a few years off from being ready to

[00:14:36] [SPEAKER_01]: do full value-based cardiology.

[00:14:38] [SPEAKER_01]: And so even though that is so exciting to work on it's, you know,

[00:14:43] [SPEAKER_01]: that full vision of realizing outcomes at better cost and quality

[00:14:47] [SPEAKER_01]: at scale, we need to take baby steps to get there.

[00:14:50] [SPEAKER_01]: And we can't abandon the fee for service care model that gets us

[00:14:54] [SPEAKER_01]: there. And most importantly, we can't abandon the path that actually

[00:14:58] [SPEAKER_01]: proves out outcomes and metrics and milestones before we're ready to

[00:15:02] [SPEAKER_01]: take full risk and full value-based care.

[00:15:04] [SPEAKER_01]: So that's been a clear point of me somewhat pushing back against

[00:15:09] [SPEAKER_01]: the wave of VBC work that's being pushed on everyone right now

[00:15:14] [SPEAKER_01]: and saying, let's take a more measured approach and hopefully

[00:15:17] [SPEAKER_01]: that'll pay off in the long run.

[00:15:19] [SPEAKER_00]: Yeah, no, I actually really, I agree with that approach and, you

[00:15:23] [SPEAKER_00]: know, I'm having a lot of conversations with the data and analytics

[00:15:26] [SPEAKER_00]: companies that are trying to power this type of work and payers.

[00:15:30] [SPEAKER_00]: I agree with you. I actually had a friend suggest something similar

[00:15:34] [SPEAKER_00]: to what you said, and he called it fee for service 2.0.

[00:15:38] [SPEAKER_00]: So it's like, this is the evolution.

[00:15:41] [SPEAKER_00]: You could buy into that, right?

[00:15:42] [SPEAKER_00]: Like it's something that's more thoughtful.

[00:15:44] [SPEAKER_00]: It's not VBC yet, but it's fee for service 2.0.

[00:15:47] [SPEAKER_00]: What do you think about that?

[00:15:48] [SPEAKER_00]: Yeah, it's a good one. I might steal that one.

[00:15:50] [SPEAKER_00]: Cheers man. Take it.

[00:15:51] [SPEAKER_00]: But it's about advancing it, right?

[00:15:53] [SPEAKER_00]: And that's what we're all about.

[00:15:55] [SPEAKER_00]: And you guys are all in on this.

[00:15:57] [SPEAKER_00]: So I love how you're thinking about this.

[00:15:59] [SPEAKER_00]: It's good to be thinking about it.

[00:16:01] [SPEAKER_00]: Let's be practical and take those baby steps.

[00:16:03] [SPEAKER_00]: Great message from Dr.

[00:16:05] [SPEAKER_00]: Westler. Look, we're here at the end.

[00:16:06] [SPEAKER_00]: I wish we could keep chatting about a lot of the different

[00:16:10] [SPEAKER_00]: things that you guys have doing.

[00:16:11] [SPEAKER_00]: Maybe we'll do a part two, but kind of here as we're coming

[00:16:14] [SPEAKER_00]: to a close, Jeff, what call to action would you leave our listeners with?

[00:16:19] [SPEAKER_00]: And what's the best place they could get in touch with you and the heartbeat crew?

[00:16:24] [SPEAKER_01]: So my call to action is I think a clear one to focus on building outcomes and

[00:16:29] [SPEAKER_01]: evidence, if you start with care that actually generates value, then you can't

[00:16:35] [SPEAKER_01]: lose.

[00:16:35] [SPEAKER_01]: And if you can use that to tweak the model, to find the care model that

[00:16:39] [SPEAKER_01]: actually works for patients and outcomes.

[00:16:42] [SPEAKER_01]: So focus on that above all else and you'll land in a really good spot.

[00:16:45] [SPEAKER_01]: And then as for where to reach me, I'm always reachable on LinkedIn.

[00:16:49] [SPEAKER_01]: I'm happy to share my email, which is Jeff at heartbeat health.com and look

[00:16:55] [SPEAKER_01]: forward to hearing from anyone.

[00:16:57] [SPEAKER_00]: Amazing.

[00:16:58] [SPEAKER_00]: Jeff, thank you so much for your time today.

[00:17:01] [SPEAKER_00]: It's been a really great pleasure to chat with you and for all the

[00:17:04] [SPEAKER_00]: listeners, Dr.

[00:17:06] [SPEAKER_00]: Jeff Westler here, cardiologist, founder and CEO at heartbeat health,

[00:17:11] [SPEAKER_00]: doing incredible things to transform healthcare for really all of us.

[00:17:15] [SPEAKER_00]: It was a pleasure to have him on the podcast.

[00:17:17] [SPEAKER_00]: If you heard something that he said that resonated with you, take action on it.

[00:17:22] [SPEAKER_00]: So many people listen to podcasts or audio books and they just stop with,

[00:17:26] [SPEAKER_00]: Oh, that was cool.

[00:17:27] [SPEAKER_00]: Well, I want you to literally hit pause on this episode, go to LinkedIn and

[00:17:33] [SPEAKER_00]: hit Jeff up because if you do, I promise you great things will happen.

[00:17:38] [SPEAKER_00]: Partnerships will start and you too can improve the populations you serve.

[00:17:43] [SPEAKER_00]: So certainly take action.

[00:17:44] [SPEAKER_00]: Don't stop at listening.

[00:17:45] [SPEAKER_00]: Thank y'all for tuning in and Jeff, I want to thank you for being with us today.

[00:17:49] [SPEAKER_00]: This was a real pleasure.

[00:17:50] [SPEAKER_01]: Thank you.

[00:17:51] [SPEAKER_01]: So this was great.

[00:17:51] [SPEAKER_01]: I really appreciate it.