As we all age, the imperative is evident: How can each of us contribute to crafting a world we desire to grow old in?
In this episode, Carrie Shaw, CEO and founder of Embodied Labs, and Diana Gelston, Chief Commercial Officer at Best Buy Health, discuss their partnership and how they are shaping the future of in-home care through empathy-driven technology. They delve into the transformative impact of immersive training technology on caregiving and aging at home, reflecting on their unique partnership and the values driving their work. Carrie and Diana’s partnership has not only influenced the training and approach of professionals but has also touched the lives of those receiving care. From empowering Best Buy Health's Geek Squad agents to offering a lifeline for individuals in their own homes, they explain how their work is driving a culture shift towards more empathetic and personalized care.
Tune in for an enlightening conversation that will challenge you to consider your role in building a world we all want to age into.
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[00:00:02] Hey everybody, welcome back to the Beat Podcast, here recorded live at Vive, Los Angeles, California. I'm Saul Marquez, your host for today's podcast. I have two extraordinary guests today. First, I want to introduce you to Carrie Shaw. She's the Chief Executive Officer and founder of Embodied Labs. We also have the amazing Diana Gelston, Chief Commercial Officer at Best Buy Health. So I'm so excited to have you both here on the podcast. Thanks for joining me.
[00:00:32] Thanks for having us.
[00:00:33] Thanks for having us, Saul.
[00:00:34] Thank you both for joining me. And before we get started, I'd love if you could just give us a little bit about your companies and what you do.
[00:00:40] Embodied Labs is an immersive shared experience platform where we transform the way that both professional caregivers and caregivers in their homes are able to first person step into the experiences of those that they care for and then live out the experiences that they're going to face as a caregiver before they happen to them in real life.
[00:01:03] And this is a company I founded now seven years ago, coming from a personal experience of caregiving for my mom. And my mom was diagnosed with early onset Alzheimer's disease in her 40s and my teens.
[00:01:18] And then as I became a young adult in my early 20s, I moved at home and became her primary caregiver in the later stages of Alzheimer's.
[00:01:28] And that was really what catalyzed me to now have a submission personally and professionally to really enable caregivers everywhere to be more effective and understanding of the experiences of aging and caregiving.
[00:01:45] Amazing. What a great story. Thank you so much for sharing that.
[00:01:49] So Best Buy Health. Yes, that Best Buy is a part of Best Buy. And what we do is we enrich and help save lives through technology and meaningful connections.
[00:02:02] And Embodied Labs is all about those meaningful connections with people in their homes or wherever they are.
[00:02:08] We focus on three areas. We focus on curating amazing health technology, everything from aura rings to treadmills.
[00:02:17] Aging at home, which is really supporting the infrastructure of caregivers and consumers of health in their home to ensure that they're living their fullest, healthiest lives.
[00:02:28] And then care at home, which is taking acute patients and migrating them from hospital into their home or those with chronic diseases or in transitional care and supporting them, connecting them with their provider in a meaningful way that enables them to be at home with their family and their loved ones and their animals and living their best lives and not being stuck in hospital.
[00:02:54] Amazing. Thank you so much for sharing that.
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[00:16:50] on out-of-user iPhone, which was quite a disaster. The ability for us to see more clearly the people
[00:16:56] who are right in front of us and enable them to be successful and to be healthy is critical. And
[00:17:02] that's what our partnership does together is your education of our teams. To reach people like my
[00:17:09] mom is super important for us to appreciate people where they are, who they are, and respect
[00:17:16] to and respect their journey. Also, I just see a huge opportunity for us to continue to support
[00:17:24] the caregiver because the caregiver is vital to the success of that person in their home.
[00:17:29] And there are so many ways that this connection does enable that to happen. So we're thrilled about
[00:17:35] it. Thank you both for sharing that. I'm very excited. And I know the listeners are also very
[00:17:41] excited about a future of care in the home that is empathetic and it's scalable, something
[00:17:48] that is a concern, right? How do we do this? I'm inspired today by our conversation. And
[00:17:54] I want to leave you guys with one last thing. What call to action would you leave our listeners
[00:17:58] with as we include today's podcast?
[00:18:01] Something that's unique and universal to all of us is that right now, every single one of
[00:18:10] us is aging. So we all have a job and a role to play in building the world that we want
[00:18:17] to age into. So my call to action would be for all of the listeners to think about where
[00:18:25] do they want to be in 10, 20, 50, 100 years and how can they help build that world?
[00:18:33] Yes, certainly. That is amazingly aspirational. And I think our call to action is to help support
[00:18:40] all those people who can live their best lives by being more deliberate and thoughtful and
[00:18:48] actionably empathetic so that we can all just live healthier, hopefully live longer and do
[00:18:56] so meeting people where they are.
[00:18:59] Amazing. Diana, Carrie, thank you both so much for being on our podcast today. It's been great.
[00:19:04] Thanks for having us.