Healthcare marketing is not boring. It is one of the richest places to tell human stories, build trust, and show the real impact organizations have on people’s lives.
In this episode of Healthcare Marketing Executive, Mark Labriola II, Founder of Vital Media Group and host of the Friday Habit Podcast, joins Saul Marquez to discuss how healthcare marketers can create compelling content inside a highly regulated industry. Mark shares his path from touring musician and American Idol Hollywood contestant to building a media partner for healthcare organizations and associations. He explains why leading with an emotional hook helps audiences let their guard down, how to rank video, podcasts, and webinars as marketing tools, and why a podcast can be a powerful sales and marketing channel even with a small audience. Mark also shares his hard-won lesson to hire slow and fire fast, and recommends the book The Road Less Stupid by Keith Cunningham.
Tune in to learn how healthcare marketers can break out of routine, lead with emotion, and use storytelling to build trust with their audiences.
Resources:
Connect with Mark Labriola II on LinkedIn
Email Mark at mark@govitalmedia.com
Visit the Vital Media Group website
Check out The Road Less Stupid by Keith Cunningham
Watch Mark’s American Idol audition
Check out the Friday Habit Podcast
Visit the Healthcare Marketing Executive website!
Explore the Outcomes Rocket website!