Healthcare Marketing Executive
Alexis Anderson & Saul Marquez
Healthcare Marketing Executive brings you intimate conversations with the most influential marketing executives who are pushing boundaries, exploring possibilities, and getting results that transform the business and delivery of healthcare.
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Latest Episodes
How Healthcare Marketing Builds Trust, Proves ROI, and Adapts Fast with Colin Hung, editor-in-chief of the Swaay.Health Marketing Community
Marketing in healthcare works best when you build trust, prove impact, and stay flexible instead of betting on long-range plans. In this episode, Colin Hung, editor-in-chief of the Swaay.Health Marketing Community, explains how the free, sponsor-supp...
Why Knowing Exactly Who Visits Your Website Changes Everything with Adam Robinson, Founder and CEO of RB2B
The biggest leverage in modern B2B growth is knowing exactly who is on your website, not just which company they work for. In this episode, Adam Robinson, Founder and CEO of RB2B, explains how person-level website visitor identification is reshaping ...
How Personalization Changes Everything In Recovery Care with Zach Zobel, Senior Director at Sober Sidekick
Engaging underserved populations requires meeting people where they are, not where the system would like them to be. In this episode, Zach Zobel, Senior Director at Sober Sidekick, discusses how data-driven personalization, trust-building, and rapid ...
Beyond the Buzzwords: The Future of Trust, AI, and Communication in Healthcare with Robbie Dorius, Head of Media at HLTH
As healthcare continues to evolve rapidly, the conversation shifts from what is innovative to how that innovation is communicated and governed. In this episode, Robbie Dorius, Head of Media at HLTH, talks about the dominance of AI in healthcare, stre...
Trust Over Hype: The New Rule Of Healthcare Marketing with Kennan O’Connell, Senior Marketing Manager for Canary Speech
Trust, not hype, is the real currency of effective healthcare marketing. In this episode, Kennan O’Connell, Senior Marketing Manager for Canary Speech, shared her unconventional journey into healthcare marketing, stressing that precision, compliance,...
Why Real Healthcare Engagement Starts With Human Behavior with Chandra Osborn, Chief Experience Officer at AdhereHealth
Engaging people in healthcare is not about impressions or technology alone, but about driving real behavioral impact through human-centered experiences. In this episode, Chandra Osborn, Chief Experience Officer at AdhereHealth, explores how behaviora...
AI Is Rewriting The Rules Of Healthcare Marketing with Michelle Park, Global Head of Healthcare & Life Sciences Marketing for UST
AI is reshaping healthcare marketing at a pace so rapid that traditional planning timelines no longer make sense, and the teams that adapt will lead the industry forward. In this episode, Michelle Park, Global Head of Healthcare & Life Sciences Marke...
Purposeful Storytelling: The Real Engine of Equitable Healthcare with Kisme Williams, program director of the HLTH Foundation
A defining insight from this conversation is that great healthcare marketing starts with purpose: every message must be true, and it must help. In this episode, Kisme Williams, program director of the HLTH Foundation, discusses her transition into he...
Where Empathy and AI Redefine Health Marketing with Kala Weeks, Vice President of Marketing and Communications at Reperio Health
Bold, human marketing wins in healthcare when prevention meets convenience and taste guides the work. In this episode, Kala Weeks, Vice President of Marketing and Communications at Reperio Health, shares how she’s bringing full at-home preventive dia...
The Biggest Myth Holding Healthcare Marketers Back with Lindsay Alexander, Strategy Lead for EMS & ASC Channels at Medtronic Acute Care & Monitoring
You don’t need to sacrifice creativity for compliance; healthcare marketing can be both innovative and responsible. In this episode, Lindsay Alexander, Strategy Lead for EMS & ASC Channels at Medtronic Acute Care & Monitoring, explores how agility, s...