Healthcare Marketing Executive
Alexis Anderson & Saul Marquez
Healthcare Marketing Executive brings you intimate conversations with the most influential marketing executives who are pushing boundaries, exploring possibilities, and getting results that transform the business and delivery of healthcare.
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Latest Episodes
Saul Marquez: Downloads Are Vanity. Contacts and Contracts Are Sanity.
We surveyed 861 marketing and PR professionals with Health Podcast Library, and one number explains everything wrong with branded podcasting right now: 45.8% of companies without a show say the reason isn't budget or talent, it's that they don't beli...
Saul Marquez: Breaking the Healthcare Marketing Cycle with the Content Flywheel
Discover a smarter approach to healthcare marketing that leverages a continuous content loop. Instead of one-and-done posts, learn how to build a self-sustaining content system that maximizes effort and impact. Key topics: The common exhaustion cycle...
Saul Marquez: In an AI Content World, the Human Voice Becomes the Differentiator
In this episode, Saul explores the importance of maintaining the human voice in content creation amid the rise of AI-generated content. He emphasizes that authenticity and lived experience are key differentiators that only humans can provide, especia...
Saul Marquez: Mastering Healthcare Deal Dynamics: Building the Complete Buyer Map
In this episode, Saul Marquez dives into the complexities of healthcare sales pipelines, highlighting the importance of understanding all decision-makers involved. Discover how to move beyond traditional pipelines and develop a comprehensive buyer ma...
How Medtech Marketers Build Depth After Launch with Ankit Shah, Vice President of Marketing at SetPoint Medical
Bringing a breakthrough medical device to market takes more than strong science. It requires trust, education, evidence, and a clear understanding of how patients and physicians make decisions. In this episode of Healthcare Marketing Executive, Ankit...
Weekly Insight: The PR-to-Sales Gap is Where Medtech Pipeline Leaks
Earned media should not disappear after publication. It should help move the pipeline. In this episode of Healthcare Marketing Executive, Saul Marquez concludes his three-part series on using PR as a pipeline acceleration tool by addressing a common ...
Speaking the Language of Healthcare Marketing with Kate Karlsson, Founder and CEO of Systole Media
Healthcare marketing is not just about visibility. It is about trust, language, timing, and understanding the realities of the people receiving the message. In this episode of Healthcare Marketing Executive, Kate Karlsson, Founder and CEO of Systole ...
Weekly Insight: PR Is a Go-To-Market Lever in Healthcare
PR is not just a brand awareness activity in healthcare. It should be built around the buyers you want to reach. In this episode of Healthcare Marketing Executive, Saul Marquez, CEO at Outcomes Rocket, shared a crucial mindset shift for medtech and h...
Why Data Strategy Comes First in Medtech Marketing with Aaron Burnett, CEO of Wheelhouse DMG
The biggest performance unlock in medtech marketing comes from building a smarter data strategy, not just running more campaigns. In this episode, Aaron Burnett, CEO of Wheelhouse DMG, joins Saul live from DeviceTalks Boston to discuss how privacy-fi...
Weekly Insight: Trust is a Competitive Advantage That Can’t Be Copied
Trust is not just part of the healthcare sales process. It determines whether you get considered in the first place. In this episode of Healthcare Marketing Executive, I break down why visibility alone is not enough in healthcare marketing. A buyer m...