Healthcare Marketing Executive 

Alexis Anderson & Saul Marquez

Healthcare Marketing Executive brings you intimate conversations with the most influential marketing executives who are pushing boundaries, exploring possibilities, and getting results that transform the business and delivery of healthcare.  

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Latest Episodes

Beyond the Buzzwords: The Future of Trust, AI, and Communication in Healthcare with Robbie Dorius, Head of Media at HLTH
Healthcare Marketing ExecutiveJanuary 20, 202600:09:39

Beyond the Buzzwords: The Future of Trust, AI, and Communication in Healthcare with Robbie Dorius, Head of Media at HLTH

As healthcare continues to evolve rapidly, the conversation shifts from what is innovative to how that innovation is communicated and governed. In this episode, Robbie Dorius, Head of Media at HLTH, talks about the dominance of AI in healthcare, stre...

Trust Over Hype: The New Rule Of Healthcare Marketing with Kennan O’Connell, Senior Marketing Manager for Canary Speech
Healthcare Marketing ExecutiveJanuary 06, 202600:12:01

Trust Over Hype: The New Rule Of Healthcare Marketing with Kennan O’Connell, Senior Marketing Manager for Canary Speech

Trust, not hype, is the real currency of effective healthcare marketing. In this episode, Kennan O’Connell, Senior Marketing Manager for Canary Speech, shared her unconventional journey into healthcare marketing, stressing that precision, compliance,...

Why Real Healthcare Engagement Starts With Human Behavior with Chandra Osborn, Chief Experience Officer at AdhereHealth
Healthcare Marketing ExecutiveDecember 23, 202500:06:03

Why Real Healthcare Engagement Starts With Human Behavior with Chandra Osborn, Chief Experience Officer at AdhereHealth

Engaging people in healthcare is not about impressions or technology alone, but about driving real behavioral impact through human-centered experiences. In this episode, Chandra Osborn, Chief Experience Officer at AdhereHealth, explores how behaviora...

AI Is Rewriting The Rules Of Healthcare Marketing with Michelle Park, Global Head of Healthcare & Life Sciences Marketing for UST
Healthcare Marketing ExecutiveDecember 18, 202500:12:59

AI Is Rewriting The Rules Of Healthcare Marketing with Michelle Park, Global Head of Healthcare & Life Sciences Marketing for UST

AI is reshaping healthcare marketing at a pace so rapid that traditional planning timelines no longer make sense, and the teams that adapt will lead the industry forward. In this episode, Michelle Park, Global Head of Healthcare & Life Sciences Marke...

Purposeful Storytelling: The Real Engine of Equitable Healthcare with Kisme Williams, program director of the HLTH Foundation
Healthcare Marketing ExecutiveDecember 11, 202500:08:51

Purposeful Storytelling: The Real Engine of Equitable Healthcare with Kisme Williams, program director of the HLTH Foundation

A defining insight from this conversation is that great healthcare marketing starts with purpose: every message must be true, and it must help. In this episode, Kisme Williams, program director of the HLTH Foundation, discusses her transition into he...

Where Empathy and AI Redefine Health Marketing with Kala Weeks, Vice President of Marketing and Communications at Reperio Health
Healthcare Marketing ExecutiveDecember 05, 202500:22:28

Where Empathy and AI Redefine Health Marketing with Kala Weeks, Vice President of Marketing and Communications at Reperio Health

Bold, human marketing wins in healthcare when prevention meets convenience and taste guides the work. In this episode, Kala Weeks, Vice President of Marketing and Communications at Reperio Health, shares how she’s bringing full at-home preventive dia...

The Biggest Myth Holding Healthcare Marketers Back with Lindsay Alexander, Strategy Lead for EMS & ASC Channels at Medtronic Acute Care & Monitoring
Healthcare Marketing ExecutiveNovember 27, 202500:21:36

The Biggest Myth Holding Healthcare Marketers Back with Lindsay Alexander, Strategy Lead for EMS & ASC Channels at Medtronic Acute Care & Monitoring

You don’t need to sacrifice creativity for compliance; healthcare marketing can be both innovative and responsible. In this episode, Lindsay Alexander, Strategy Lead for EMS & ASC Channels at Medtronic Acute Care & Monitoring, explores how agility, s...

Why Understanding The Seller’s Journey Is The Secret To Marketing Success with Bryan Bowles, Vice President of Marketing at GHX
Healthcare Marketing ExecutiveNovember 13, 202500:27:09

Why Understanding The Seller’s Journey Is The Secret To Marketing Success with Bryan Bowles, Vice President of Marketing at GHX

Understanding the seller’s journey is just as vital as mastering the buyer’s journey. In this episode, Bryan Bowles, Vice President of Marketing at GHX, shares how aligning marketing with sales begins by truly understanding the seller’s perspective. ...

The Future Of Marketing Belongs To Those Who Listen Better with Tiffany Burnett, Chief Marketing Officer at KLAS Research
Healthcare Marketing ExecutiveOctober 30, 202500:19:45

The Future Of Marketing Belongs To Those Who Listen Better with Tiffany Burnett, Chief Marketing Officer at KLAS Research

Empathy isn’t a soft skill, it’s a strategic advantage in healthcare marketing. In this episode, Tiffany Burnett, Chief Marketing Officer at KLAS Research, shares how blending data with empathy can transform how healthcare organizations communicate, ...

Bringing Healthcare Marketing Leaders From Backstage to Frontstage with Alexis Anderson and Saul Marquez
Healthcare Marketing ExecutiveSeptember 09, 202500:12:42

Bringing Healthcare Marketing Leaders From Backstage to Frontstage with Alexis Anderson and Saul Marquez

Healthcare marketers are the unsung heroes driving awareness, innovation, and impact in the industry. We're brining them from backstage to frontstage! In this episode, Alexis Anderson and Saul Marquez introduce the Healthcare Marketing Executive podc...