Adobe reported a 57% engagement lift from an AI-selected creative treatment. Saul Marquez explains why that number can rise while your market position erodes, using a 2024 Science Advances study in which AI-assisted writers produced better stories th...

Healthcare converts leads at roughly 13%, and cycles stretch 35% longer when multiple stakeholders have to approve. Saul Marquez argues the root cause sits earlier than most teams look: an ICP built from bed count and EMR platform instead of buying r...

A rep spends two hours personalizing an ABM email, earns a strong open rate, and gets zero replies. Saul Marquez explains why that outcome is a thinking problem rather than a copy problem, and lays out the Specificity Test and the six-question Accoun...

Saul Marquez breaks down why healthcare executives who comment on every headline stay invisible where it counts. 56% of buyers use thought leadership to evaluate vendors, yet most leaders spread themselves across eight topics and own none. Inside: th...

A mid-size healthtech company can spend up to $500,000 on a single HIMSS presence and still walk away with no pipeline number to show for it. In this episode, Saul Marquez breaks down why the problem isn't the event, it's the missing commercial motio...

Saul Marquez breaks down why one number in a new agentic AI survey matters more than the ones ranked above it. Thirty-one percent of B2B go-to-market leaders name change management friction as a barrier, and it hides inside almost every other problem...

We surveyed 861 marketing and PR professionals with Health Podcast Library, and one number explains everything wrong with branded podcasting right now: 45.8% of companies without a show say the reason isn't budget or talent, it's that they don't beli...

Discover a smarter approach to healthcare marketing that leverages a continuous content loop. Instead of one-and-done posts, learn how to build a self-sustaining content system that maximizes effort and impact. Key topics: The common exhaustion cycle...

In this episode, Saul explores the importance of maintaining the human voice in content creation amid the rise of AI-generated content. He emphasizes that authenticity and lived experience are key differentiators that only humans can provide, especia...

In this episode, Saul Marquez dives into the complexities of healthcare sales pipelines, highlighting the importance of understanding all decision-makers involved. Discover how to move beyond traditional pipelines and develop a comprehensive buyer ma...