Healthcare Marketing Executive
Healthcare Marketing Executive brings you intimate conversations with the most influential marketing executives who are transforming healthcare. Co-hosted by Saul Marquez and Alexis Anderson at Outcomes Rocket, this podcast goes beyond the surface to explore how elite healthcare marketing leaders are driving meaningful change, setting new industry standards, and creating campaigns that truly matter.
How TikTok Is Becoming Healthcare’s Digital Front Door with Manuel Hoyer, Head of Industry for Health and Wellness at TikTok
TikTok is changing how people discover, understand, and act on health information by making healthcare conversations more accessible, relatable, and community-driven. In this episode, Manuel Hoyer, Head of Industry for Health and Wellness at TikTok, discusses how the platform is helping healthcare b...
How Medtech Marketers Build Depth After Launch with Ankit Shah, Vice President of Marketing at SetPoint Medical
Bringing a breakthrough medical device to market takes more than strong science. It requires trust, education, evidence, and a clear understanding of how patients and physicians make decisions. In this episode of Healthcare Marketing Executive, Ankit Shah, Vice President of Marketing at SetPoint Med...
Speaking the Language of Healthcare Marketing with Kate Karlsson, Founder and CEO of Systole Media
Healthcare marketing is not just about visibility. It is about trust, language, timing, and understanding the realities of the people receiving the message. In this episode of Healthcare Marketing Executive, Kate Karlsson, Founder and CEO of Systole Media, explains why healthcare marketing requires ...
Why Data Strategy Comes First in Medtech Marketing with Aaron Burnett, CEO of Wheelhouse DMG
The biggest performance unlock in medtech marketing comes from building a smarter data strategy, not just running more campaigns. In this episode, Aaron Burnett, CEO of Wheelhouse DMG, joins Saul live from DeviceTalks Boston to discuss how privacy-first digital marketing is evolving in medtech and h...
Why Testimonials Matter More Than Ever in Healthcare Growth with Craig Cook, Chief Marketing Officer of Business Solution Partners
The future of healthcare marketing is not just about reaching the right audience. It is about earning trust through better stories, cleaner data, and smarter use of AI. In this episode, Craig Cook, Chief Marketing Officer of Business Solution Partners, joins Saul live from DeviceTalks Boston to disc...