Healthcare Marketing Executive
Healthcare Marketing Executive brings you intimate conversations with the most influential marketing executives who are transforming healthcare. Co-hosted by Saul Marquez and Alexis Anderson at Outcomes Rocket, this podcast goes beyond the surface to explore how elite healthcare marketing leaders are driving meaningful change, setting new industry standards, and creating campaigns that truly matter.
How Healthcare Marketing Builds Trust, Proves ROI, and Adapts Fast with Colin Hung, editor-in-chief of the Swaay.Health Marketing Community
Marketing in healthcare works best when you build trust, prove impact, and stay flexible instead of betting on long-range plans. In this episode, Colin Hung, editor-in-chief of the Swaay.Health Marketing Community, explains how the free, sponsor-supported publication shares practical stories, trends...
Why Knowing Exactly Who Visits Your Website Changes Everything with Adam Robinson, Founder and CEO of RB2B
The biggest leverage in modern B2B growth is knowing exactly who is on your website, not just which company they work for. In this episode, Adam Robinson, Founder and CEO of RB2B, explains how person-level website visitor identification is reshaping B2B marketing, sales, and founder-led growth. He b...
How Personalization Changes Everything In Recovery Care with Zach Zobel, Senior Director at Sober Sidekick
Engaging underserved populations requires meeting people where they are, not where the system would like them to be. In this episode, Zach Zobel, Senior Director at Sober Sidekick, discusses how data-driven personalization, trust-building, and rapid experimentation are transforming engagement in sub...
Beyond the Buzzwords: The Future of Trust, AI, and Communication in Healthcare with Robbie Dorius, Head of Media at HLTH
As healthcare continues to evolve rapidly, the conversation shifts from what is innovative to how that innovation is communicated and governed. In this episode, Robbie Dorius, Head of Media at HLTH, talks about the dominance of AI in healthcare, stressing the need for governance and guardrails rathe...
Trust Over Hype: The New Rule Of Healthcare Marketing with Kennan O’Connell, Senior Marketing Manager for Canary Speech
Trust, not hype, is the real currency of effective healthcare marketing. In this episode, Kennan O’Connell, Senior Marketing Manager for Canary Speech, shared her unconventional journey into healthcare marketing, stressing that precision, compliance, and human-centered storytelling are more crucial ...